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EPR Archived News |
New hi-tech threatening to revolutionize traditional shop-window displays and even replace neon signs and standard video screens.Released on = March 8, 2005, 10:47 pm Press Release Author = Seven Pictures Industry = Management Press Release Summary = If getting the publics attention is the name of the game, color video displays that appear to hang in mid-air should do the trick. Banners and printed display ads will now have to compete with cost-effective moving video images in their place. Not only does the new display system catch the eye, but it also allows advertisers to put across their message more effectively. Press Release
Body = FOR IMMEDIATE RELEASE: Los Angeles - An exciting new hi-tech display system from Europe is now available in the US for the first time, threatening to revolutionize traditional shop-window displays and even replace neon signs and standard video screens. If getting the
publics attention is the name of the game, color video displays
that appear to hang in mid-air should do the trick. Banners and
printed display ads will now have to compete with cost-effective
moving video images in their place. Not The new, patented concept has been used with blazing success in Europe by MTV France, Adidas, Vodaphone and Ecco footwear amongst others. An effective
attention-grabber, VideoLogoâ projects color video images
onto a company logo lasered out of a thin sheet of specially formatted
material, making the screen very light, durable and weatherproof
for outdoor use. This does away with the need for an expensive monitor
screen, so end users are able to project razor-sharp video images
both onto a company logo as well as onto a screen of any shape or
proportion. When the images are projected onto the screen, the naked
eye sees only Since the screen
is so light, it can easily be suspended in the air in shop windows,
malls, supermarkets, airports, cinemas, subway stations, busy intersections
- practically anywhere that the public passes. Advertisers will
be able to exploit Existing advertising footage can be adapted for the new screen, or specific material can be created for the display. The creative possibilities of this new system are endless, and broaden the scope of advertisers to reach a wider public. The video footage
is displayed on the logo and can be looped for endless display,
and can easily be updated as and when the advertisers wish to change
their message - for different campaigns or seasonal changes. The
video information is transmitted For sales and further information on VideoLogoâ please contact: Seven Pictures,
6072 Franklin Ave, Los Angeles, CA 90028, United States, phone (323) Web Site = http://www.sevenpictures.com/videologo Contact Details
= Seven Pictures
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