Nighttime
Tailgaters beware. The Defiant Digit warns drivers of offensive
driving habits. It's Legal, it's protected by the First Amendment
of the Bill of Rights and it's funny.
Released on
= April 20, 2005, 8:52 am
Press Release
Author = Robert Simon
Industry = Automotive
Press Release
Summary = – A few years ago, Robert Simon, frustrated with
Nighttime tailgaters, especially when they have their High Beams
on, was determined to find a viable solution to communicate his
feelings to the offensive drivers, while not inciting road rage.
Press Release
Body = Armed with knowledge of plastics, fiber optics, and electronics,
Mr. Simon constructed his first Defiant Digit. The Defiant Digit
is a clear, six inch light up automobile display in the shape of
a hand extending its middle finger. It plugs into the cigarette
lighter outlet, where an easy to find
pushbutton switch is located on the cigarette lighter plug. The
display is suction cupped to the rear window of the car, truck,
minivan, etc. Installation only takes a couple minutes. Nearly invisible
when it’s off, it can’t be seen; once lit up, The Defiant
Digit can be clearly seen for about 100 to 150 feet.“The
prototype was rather crude”, says Mr. Simon, “But the
results were better than I had anticipated”.
The Defiant
Digit was on the road, alerting tailgaters to their inappropriate
driving habits.
“It was
amazing”, says Mr. Simon, “If there was somebody riding
my bumper, with or without their high beams on, a couple quick pushes
on the switch, illuminating the Defiant Digit, had an immediate
reaction on the part of the tailgater. They instantly backed off
and put their low beams on.”
Mr. Simon adds,
“Funny thing, though, I noticed in my rear view mirror, that
they were all laughing.”
What kept happening
on a regular basis was that the tailgaters would drive next to Mr.
Simon and give the thumbs up, with huge smiles on their faces, or
better yet, motion to him to ask where they could get one.
“I went
to work to make the Defiant Digit an easy to install device without
tools.” Simon says, “And I always would have a few with
me due to the numerous requests to buy them”.
Three versions
of the Defiant Digit are available, with the difference being the
length of the power cord. “I want everyone to be able to use
it, with different
length (power) cords to accommodate every size and length vehicle,
from subcompact cars to full size vans and limousines.”
Retail pricing
for the Defiant Digit starts at $19.95 for the 15 foot version.
20 foot and 25 foot versions are available as well.
What’s
next for Mr. Simon? “I am going to have available a version
for 18 wheelers that mounts to their side view mirrors, why should
us four wheelers have all the fun?”
With the internet
in full force as a perfect marketing medium for the Defiant Digit,
he is up and running with a website that not only shows the product,
but some very humorous video clips and information about The Digitus
impudicus ("impudent finger")
Amazingly enough,
The Defiant Digit, it’s not illegal. Several state superior
courts have ruled that since the gesture is not sexually explicit
and that it does
not express “fighting words” or “incite violence”
that it is protected under the First Amendment of the Bill of Rights
for freedom of speech, freedom of expression.
Web Site = http://www.thedefiantdigit.com
Contact Details
= Interview Contact: Robert Simon,
(973)992-5113
rsimon@thedefiantdigit.com
54 Bryant Drive, Livingston, New Jersey, USA, 07039-1232
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