Neon Drinks Light Up Las Vegas

Released on = May 3, 2005, 5:19 pm

Press Release Author = Allison Moore

Industry = Food & Beverage

Press Release Summary = HPNOTIQ, a premium vodka with tropical fruit juices and a hint of cognac, makes a perfect foundation for the jewel-toned cocktails that are featured at some of the trendiest spots in Las Vegas.

Press Release Body = ( EMAILWIRE.COM, May 03, 2005 ) Las Vegas, NV -- On the rocks, in a tall glass or simply martini-style, "neon-colored" cocktails dress up the evening in the super Technicolor capital of Las Vegas, Nevada. Bold and brilliant like the dazzling neon attracting visitors the world over, ultra lounges, clubs and bars across the Vegas strip are pouring a little magic of their own -- specialty drinks that dazzle the eye with colorful ingredients that begin with aqua-hued HPNOTIQ.

HPNOTIQ, a premium vodka with tropical fruit juices and a hint of cognac, makes a perfect foundation for the jewel-toned cocktails that are featured at some of the trendiest spots in Las Vegas. Its mixibility and lively, refreshing taste gets glowing reviews.

Begin at the Palms Hotel, just off the Strip, where two of the hottest clubs in Vegas are Ghost Bar and Rain. Both pour an alluring cocktail aptly named "Love Potion Number 9," featuring HPNOTIQ, watermelon liqueur and vodka. Then, venture to the Mist Bar in Treasure Island, where the Sub Zero Martini, created by a customer, is their most popular specialty martini and features HPNOTIQ, orange rum, coconut rum and pineapple juice. The "Avatini," a signature cocktail at the Mirage's Ava nightclub, mixes a sudden rush of vodka, watermelon juice, guava and HPNOTIQ to a mesmerizing effect. Another option at MIX Lounge at the Mandalay Bay Hotel is a cocktail called the "Monaco" featuring HPNOTIQ, Gin & Blue Curaçao.

And, for the ultimate in luxury, you can request bottle service in nearly every Vegas ultra lounge or club. It's featured at hot spots like Ghost Bar, Rain (both at
the Palms), Studio 54 (at the MGM), Pure (at Caesar's) among others. Andy Belmonti, Director of Operations at the N9ne Group, which owns Rain and other venues, says
bottle service is big at his locations. Belmonti, recently quoted in Market Watch -- an industry trade publication that tracks trends said "A popular spirit we pour is HPNOTIQ ($9 glass, $375 a bottle) which Belmonti reports "hit a segment of the market that no one had before." So, when staying in Las Vegas, lift a glass to the neon lights that transform this
city into something HPNOTIQ.

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Editors Note: Additional recipes and digital, j-peg artwork available upon request.

Web Site = http://www.emailwire.com

Contact Details = Contact:
Allison Ward Moore
moore.pr@gmail.com
Tel: 920-499-1328

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