hSenid’s Content Management System moves ahead with 3G

Released on = June 29, 2005, 5:17 am

Press Release Author = hSenid Software International

Industry = Computers

Press Release Summary = Colombo, Sri Lanka, 3rd June 2005. hSenid Software International will be promoting there Loyalty and Promotions middleware solution
Rewards Plus, which has received due recognition in the Asian region. This
middleware solution enables telco’s to provide a compelling way to attract new
prepaid users and to sustain the existing, while offering more value added services
and rewarding them with bonuses/prizes.

Press Release Body = “hSenid’s Rewards Plus middleware solution which has been
implemented successfully has been able to lead the technology wave with its ability
to be easily integrated to any telco IN system and we believe this middleware
solution will interest potential customers globally in providing loyalty and
promotional programs to their clientele” says Dinesh Saparamadu, Chief Executive
Officer, hSenid

Loyalty and promotional programs are carried out are mainly focused to motivate
customers to further use a product or service. By using hSenid’s Rewards Plus
middleware solution will enable telco’s to reduce churn, enhance interaction with
subscribers, attracts new market segments, sustain existing customers, increase
average revenue per user and most importantly differentiate from competitors with
unique value added offerings. While all these benefits are enjoyed by the telco’s
the end users are will be able to win attractive bonuses and prizes, receive credit
expiry reminders of service which they have subscribed.

Using the Rewards Plus middleware solution the network operators can create &
schedule a wide variety of loyalty/promotional programs for their subscribers. The
system can be set to check for winners on regular intervals throughout the promotion
period or on a specific time and the winners will be notified via a SMS. All
promotional programs can be configured to be executed automatically.

CommunicAsia2005;Asia’s most established and comprehensive Communications & IT event
established since 1979, will provide ICT professionals with countless opportunities
for networking with a quality pool of local and overseas sellers and buyers. For
instance in 2004, the event attracted over 45,000 attendees (that is, 44% from
overseas) and generated over 700 press articles and TV coverage; proving that
CommunicAsia has, through the years developed a winning formula.

hSenid Software International is the premier HRIS solution provider in Sri Lanka,
specializing in HRM solutions, mobile applications, eCommerce & Communications
solutions. The company has offices in the United States, Singapore and R&D centres
in Colombo, Sri Lanka.

hSenid service a large customer base in Sri Lanka & overseas and have provided
customized solutions to its clients, addressing their wide, varied & specific
requirements. Due to the multiple interests of their clientele, the company has
diversified to provide various products & services addressing different customer
requirements, whereby – HTA – Human Technology Alliance (Specialized unit for HR /
Payroll / Time Attendance & Analytical tools), BeyondM (specialized unit for mobile
applications), Webitpro (Dedicated unit for Special Projects) and BPO – Business
Process Outsourcing (handling all outsourcing projects). For more information,
please visit: www.hSenid.com

Web Site =

Contact Details = Savith Wijeyesekera
Communications & Public Relations Associate
hSenid Software International (Pvt.) Ltd
No 85 1/1 , Ward Place, Colombo 07, Sri Lanka
Tel: +94 11 2 446623 / +94 11 2 699 754
Web: http://www.hsenid.com
Mobile: +94 777 881 811
Email: pr@hsenid.com