Growing Trends of the Mobile Phone Industry

Released on = July 5, 2005, 7:44 am

Press Release Author = Jo Wintour

Industry = Telecommunications

Press Release Summary = The mobile phone industry is growing so rapidly, where will
it stop? With picture messaging, games and access to our favourite music, consumers
today are spoilt for choice.

Press Release Body = The ever-changing mobile communications industry is again
transforming consumer perception of telephony on-the-move. We’ve come a long way
since the 80’s "brick like" model that gave us the freedom to move away from dingy
payphones. In fact, mobile phones today serve a completely new purpose. No longer
is it solely about the need to contact a friend, colleague or family member at any
time or place. What reaches out to the majority of consumers today is the
uniqueness of a handset; as mobile technology becomes fashion accessory. Constant
advancements in technologies ensure we’re spoilt for choice, with the capacity to
personalise almost every aspect of a mobile phone.

Consumers have been groomed to demand an increasingly high standard of functionality
in their mobile phones. The good news for mobile phone suppliers is that this
ensures handset replacement is rapid, as research and development evolves the phone
into a personal organiser, music player, camera and mobile entertainment centre. We
want to enjoy games, video clips and music from our phones and the mobile music
industry in particular is going from strength to strength. As a result mobile phone
giants, such as Sony Ericsson, are exploiting demand with the imminent release of
the W800i, an advanced <a href

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