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EPR Archived News |
HO HO HO PR TO GET YOUR MESSAGE HO HO HO PR TO GET YOUR MESSAGE ACROSS...
Released on = August 25, 2005, 11:04 am Press Release Author = Celia Sue Hecht Industry = Small Business Press Release Summary = Giggle your way into the spotlight Press Release Body = Dr. Patch Adams wears a plaid shirt, baggy pants and big red clown nose to amuse his patients. Patch's advocacy of ho-ho-listic medicine won the hearts of millions of movie audiences when Robin Williams portrayed him in the movie. Patch’s comic persona makes him stand out from the status quo of serious doctors. Creativity and comedy can make for newsworthy photo ops. An activist told me that his group wasn’t getting any media attention for their cause until they got naked in public. Community citizens concerned about pork barrel politics bring a few pigs to a city council meeting. Environmental groups utilize street theatre to entertain, inform and educate as well as obtain media hits. When writing a press release, think about how you can make your message endearingly silly. Consider what works with wacky TV advertising. There is an ad currently playing where a guy dressed up as a fruit is reminiscing and singing a weepy song about underwear standing in front of a window. Rain is pouring down in the ad and no doubt so are Fruit of the Loom’s profits. Initiate a local annual event such as: a child, flower, car, or screwdriver beauty contest, pet concert, or chocolate or money giveaway fair/festival with local sponsors of organizations, groups, charities, non-profits and / or businesses who provide services that complement yours and let the news media know all about it. Or sell off pieces of the Brooklyn bridge and offer it to the public as did one PR pro years ago. Become known
as the hilarious veterinarian, CPA, or lawyer by handing out jokes,
cartoons, fortune cookies, magic hats or silly putty to everyone
you meet along with your business card. Make the silliness appropriate
to what you are selling. Messages that resonate to the customers
and clients needs such as how your product or service Making customers, clients, neighbors and the media laugh and smile through absurd stunts can make the difference between being somebody who becomes a household name and not. Writing a powerful
chuckle inspiring press release can increase your chances of obtaining
media coverage. Call 888-260-4673 or visit: Web Site = http:// Contact Details
= Phone:888-260-4673
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