New Maia Worksurfaces from Orama Offer the Latest in Trend-setting Colours

Released on = September 1, 2005, 5:59 am

Press Release Author = Orama

Industry = Construction

Press Release Summary = Orama, the leading independent manufacturer of work surfaces and associated decorative products presents the new solid worksurface Maia. Inspired by latest building and design trends, the Maia solid surface range provides consumers with the option of a solid surface without the associated costs.

Press Release Body = Orama, the leading independent manufacturer of work surfaces and associated decorative products presents the new solid worksurface Maia. Inspired by latest building and design trends, the colour palate includes the natural tones of Cappuccino, Cream, Vanilla and Corallo which are completed by the cooler, distinguished shades of Vulcano and Lava.

The Maia solid surface range provides consumers with the option of a solid surface without the associated costs. Whereas in the past the choice has been between a laminate or granite (or similar stone) with a huge price differential, Maia sits nicely between these two options. Peter Holt, Sales Director of Orama comments: "With Maia, consumers have the opportunity to trade up from a laminate and aspire to
a quality solid surface without the price hike. Retailers can up sell consumers to the next price bracket and achieve higher value sales."

The mid tonal colour Cappuccino works well with wood style kitchen doors, Lava with its small speckles of brown and black evokes the attributes of natural stone and Vulcano creates a dark richness of solid black with hints of yellow and red which works well alongside richer grains of wood such as walnut. The range is complemented
by lighter tones of Cream, Vanilla and Corallo which highlight the company's vision for the kitchen design market. Maia benefits from point-of-sale support materials including a dedicated Maia display stand to showcase the range. The counter top unit includes removable A5 samples of all six colours. The packaging for the range is fully branded and specified to the highest standards, including the jointing kits.

As one of the the most technically proven solid surfaces, rigorous independent pre-production testing for chemical and stain resistance, notched impact and tensile strength, heat distortion, impact stress, abrasion, light fastness, fungal resistance, food safety and bacterial resistance has ensured product quality.

Unlike other solid surface products, Maia is factory finished and does not require sanding after installation. Installation is simple with no templates or special tools required for jointing. The virtually invisible joints can be achieved without specialist training and the worksurface can be fitted at the same time as the rest of the kitchen. For installers wanting further guidance on fitting Maia worksurfaces, Orama offers a training academy.

Orama offers high quality durable decorative panels and worksurfaces.
Established for many years, the Company holds ISO 9001 certification and the FIRA (Furniture Industry Research Association) Gold Award for product performance. Orama is a corporate member of the KBSA (Kitchen Bathroom Bedroom Specialist Association). All Orama's chipboard and solid timber products are sourced from 'responsibly
managed' forests.

For more information about Orama worksurfaces, please contact Orama directly on: 01773 520560 or visit the website on www.orama.co.uk.

-ENDS-

For further press information please contact: Wendy Bow, The Scott Partnership, The Old Barn, Holly House Estate, Cranage, Middlewich, Cheshire CW10 9LT Tel: 01606 837787 Fax: 01606 837757 e-mail: pr@scottmail.co.uk

Web Site = http://www.orama.co.uk

Contact Details = Azalea Close,
Clover Nook Industrial Estate,
Somercotes, Derbyshire DE55 4QX
Phone: 01773 520560
Fax: 01773 521 082
Website: www.orama.co.uk
Email: enquiries@orama.co.uk