Pigsback launch Entertainment Zone to provide brands with
access to elusive market

Released on = October 6, 2005, 5:56 am

Press Release Author = Matthew Leach

Industry = Management

Press Release Summary = Pigsback announces Picturehouse Cinemas as the latest brand to join the site – with more soon to follow

Press Release Body = Today, Pigsback.com, the rewards-based consumer site, reveals a brand new offering for its members – the Entertainment Zone. This new section boasts key brand names such as: UGC, toptable.co.uk, CD WOW! and Tricycle, as well as its
latest addition cinema group, Picturehouse Cinemas.

The entertainment industry is keen to reach Pigsback’s core market of 23-35 year old females. Based on Pigsback’s Empathy Marketing principles, the Entertainment Zone enables entertainment brands to access this market, inspiring consumer interaction and widening the customer base. Entertainment brands can at last build strong,
valuable relationships with Pigsback members and generate a real return on investment.

Cillian Barry, Commercial Director of Pigsback, sees the Entertainment Zone as an integral part of the Pigsback offering. “What our entertainment partners really value about Pigsback is that our offers are targeted and transparent, allowing brands to clearly see the value of partnering with us. This new zone encourages interaction with the brands, building a community feel and raising the visibility of our partners. Ultimately partner brands like Picturehouse Cinemas are able to convert customer interaction into actual sales.”

Providing unprecedented consumer engagement with entertainment brands, Pigsback’s members can view movie trailers, music videos, quizzes and celebrity news.

Andrew Woodyatt, Marketing Director of the Picturehouse group, the fourth largest cinema operator in the UK, says: “By partnering with Pigsback, the ‘print and present’ offers are a great way to reach active regular cinema goers with time-specific offers that will enable us to fill seats in off-peak periods, we will also be using the offers to drive awareness of the bars and cafes we have at our cinemas with retail specific promotions.”

According to Pigsback’s recent online survey, 1 in 3 of its members visit the cinema at least once a month. This customer feedback allows Pigsback to provide relevant and targeted content to its customers and enables its marketing partners to generate a significant return on its investment. The survey also reveals that members welcome, and are happy to engage with, rich media content and digital downloads, with 43% of members downloading music on a monthly basis.

Other results from the survey show 78% of Pigsback members prefer ‘entering competitions’ and that 76% of Pigsback members want entertainment news alerts. The results reveal the level of trust and high regard Pigsback members have for the carefully planned relevant and targeted offers it creates with its high profile brand partners.

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Editor’s notes

About Pigsback

Pigsback.com is a reward-based consumer site, which has become the sixth biggest in Ireland, and has won both digital and marketing awards. The company creates successful consumers and brands partnerships: where consumers are rewarded and brands are able to reach carefully targeted audiences.

The core values of the company are based on Empathy Marketing® principles, which are: permission-based; relevance; edge; mix of hard and soft messaging; frequency of communications; messages, not adverts; and development, not technology.

This concept redefines the relationship between the brand and the consumer through trust, reward, feedback and fun - mainly in the lifestyle and entertainment arenas.

The Pigsback website specialises in providing a unique marketing service in which brand messages are welcome to the target consumers, which is primarily females, aged 25-35 and in the B/C1 demographic. Its skilled team balances marketing and communications with a strong understanding of technologies and business processes. Furthermore, the company is committed to providing a quality service that is mutually beneficial to brands and consumers alike.

Current brand partners include Ebay, Blockbuster, UGC Cinemas, CD WOW!, Figleaves, Virgin Wines and toptable.co.uk.

www.pigsback.com

Contact

Matthew Leach
immediate future PR
0845 408 2031
079914 41 88 51
Matthew.leach@immediatefuture.co.uk

Web Site = http://www.immediatefuture.co.uk

Contact Details = The Lilac Room
3 Bridle Close
Surbiton
Surrey KT1 2JW