The Women in High Tech Marketing Alliance (WHTMA) of SanDiego Features Marketing Event with Noted-Author and Speaker, Liz Goodgold

Released on = October 21, 2005, 9:52 am

Press Release Author = High Tech Marketing Alliance

Industry = Management

Press Release Summary = San Diego Networking Event will feature session on “Turning Ordinary Marketing Tools into Extraordinary Sales Generators”

Press Release Body =

(October 21, 2005 - San Diego, CA) -- All good marketers have a multitude of tools available in their arsenal. But, how do you turn these items into powerful weapons that will help you win the battle for new customers and grow your business? The Women in High Tech Marketing Alliance of San Diego, a group dedicated to education,
professional development and networking among San Diego marketers, will feature speaker and noted-author, Liz Goodgold as she unveils the secret strategies that will help your prospects remember you, contact you, and purchase from you. By highlighting relevant, real-world examples, Goodgold will uncover practical and
proven methods to help you maximize the return from your marketing toolkit. Topics will include:

o Voice Mail: No matter where we turn, it seems as if voice mail is always on and our intended caller is always out. Learn how to leave compelling and relevant messages to get your phone call returned.

o E-Mail: Discover the tips and techniques to harness the true power behind this vital communication tool.

o Premiums: If you want to stand out, it's time to think beyond the logo pen. How do you develop items that relate to your brand and cement mindshare that translates into market share.

o Proposals: Master the art of packaging and presenting a proposal to transform it into a competitive advantage.

o Philanthropic Efforts: Maximize your good will. Learn how to pick an appropriate not-for-profit partner, how to create publicity, and how to make sure that your brand message endures.

o No Duh! Marketing: Based upon Liz's wildly popular awards, these real-life case studies will show you how you can avoid making costly marketing mistakes.

This special event for marketers will be held on Thursday, October 27th from 11:30am - 1:00pm, at Inflow, 9645 Scranton Rd, Ste 100, San Diego, CA 92121. Cost for attendance is $10.00 for pre-registered guests, $ 15.00 for walk-in guests. HTMA members that pre-register attend Free. The walk-in fee for members is $5.00. For more information and to RSVP, please visit www.htma.org.

About Liz Goodgold
With over 25 years of marketing and sales experience, Liz Goodgold brings proven recommendations to her audience. From working with Arco Oil to Times Mirror to Quaker Oats, she has learned firsthand the strategies that work for both customers and consumers alike. As CEO of The Nuancing Group, she helps her clients understand the nuances of branding.

Liz is a popular speaker on marketing-related topics, and her views can be found in Inc. magazine, The New York Times, The Los Angeles Times, Brandweek, and other print, broadcast, and Internet media. She is also the marketing columnist for Entrepreneur magazine, where she shares her expertise and whip-smart branding techniques with over one million monthly readers in her 3 monthly columns entitled
"Marketing Buzz," Quick Picks," and "Retail Register."

About the WHTMA
The Women in High Technology Marketing Alliance (WHTMA) provides marketers in the high-tech field in San Diego a valuable resource for career development. As a special interest group of the High Technology Marketing Alliance, the WHTMA's objective is to foster the professional growth of its members through monthly educational presentations, interactive workshops and networking events. Through its various networking opportunities, the WHMTA strives to cultivate personal relationships and strategic alliances among its members. Events are typically held on the fourth Thursday of every month. More information is available at www.htma.org.

Web Site = http://www.htma.org

Contact Details = 12264 El Camino Real
Suite 400
San Diego , CA 92130
619.881.5374