Released on = November 26, 2005, 4:22 am

Press Release Author = Bishr AL-Madani

Industry = Management

Press Release Summary = Riyadh, September 27, 2005 Addressing the national, regional
and international demand for intelligent and nimble, rich in business and high sales
potential B2B e-commerce network, Sawabeh Information Services Co. (SISCOM) today
announced the launch of TradeKey.com. The world's fastest growing global online
trading space, with a database consisting of thousands of members.

Press Release Body = Since 1989, SISCOM has helped Saudi Arabian companies and
organizations in both the public and private sectors leverage the benefits of
emerging technologies for their business. In 2005, SISCOM has carried out a
strategic reorientation of its e-Commerce division. The leader of e-Commerce in the
Middle East intends to focus increasingly on the development of new and
future-oriented business ideas offering high sales potentials.

As the premier Middle Eastern online trading space, TradeKey.com lays the grounds
for conducting and streamlining both Middle Eastern trade, as well as trade between
the Middle East and the rest of the world. Located in Saudi Arabia, center of old
trade routes, it is perfectly positioned to promote Middle Eastern trade.

Being method, technology and platform-independent and holding steadfastly to the
concept of matching buyers and sellers quickly and cost effectively, this leading
business-to-business global e-marketplace continuously researches new technologies,
develops marketing, promotional and business tools, as well as represents its
members at key trade shows.

With the rich information available on TradeKey.com, corporate businesses around the
world will be able to review trends to better understand market and category
dynamics, determine what is driving the growth or decline of business, track
performance against competitors, identify consumer demographics, needs and
attitudes, reach new channels of distribution and adjust pricing strategy.

"SISCOM has invested more than USD20 million to building, refining, maintaining and
marketing TradeKey.com. While our investment is substantial, our high-volume,
low-cost business model ensures that these costs are not passed on to individual
members," said Mr. Bishr Al-Madani, SISCOM- Marketing Manager. "TradeKey.com is
customer-centric in the sense that the ongoing research and development that SISCOM
invests in, cannot evolve without our member's input and comments for they are our
driving force to success," added Mr. Al-Madani.

Web Site = http://www.siscom.com.sa

Contact Details = Bishr Al-Madani
Marketing and PR Manager
bam@siscom.com.sa
Tel: +966-1-201 0000 (Ext. 133)
Fax:+966-1-201 3003