Press Release Summary = The first units of Yokit™ rolled off the production floor
today ready to enter the multi-billion dollar healthy snack food market. Yokit™,
which is patent pending, is a unique instant product with the taste, texture, and
healthy attributes of yogurt. Simply add water, shake, and eat.
Press Release Body = NEWS RELEASE CONTACT:
FOR IMMEDIATE RELEASE: Harish Kotecha, VP
512.773.7815
HKotecha@YokitInc.com
YOKIT™ INSTANT SNACKFOODS HIT MARKETPLACE
RACINE, WI--The first units of Yokit™ rolled off the production floor today ready to
enter the multi-billion dollar healthy snack food market. Yokit™, which is patent
pending, is a unique instant product with the taste, texture, and healthy attributes
of yogurt. Simply add water, shake, and eat.
Dilip Kotecha, Yokit™ president, announced with the first production run that the
company's primary target is the vending industry. "Schools and private businesses
across the country are seeking healthy alternatives to the current offering of sodas
and potato chips in vending machines. Yokit™ provides all the important nutritional
benefits of yogurt without the need for refrigeration. In addition shelf life of
the product is more than one year."
Yokit™ provides an instant, healthy snack and meal alternative for those with
on-the-go lifestyles, appealing to hikers, bikers, students, and office
professionals. Made in less than 1 minute and requiring no refrigeration, Yokit’s™
"yogurt when you want it" is a convenience feature not currently available with
traditional yogurt products.
Yokit™ comes in a 5.5 oz serving size cup, complete with instant mix and spoon.
Currently there are seven flavors, including Strawberry, French Vanilla, Tropical
Fruit, Raspberry, Orange Dreamsicle, Pineapple, and Strawberry-Banana. Retail
pricing is estimated between $1.00 and $1.50 depending upon the respective retail
outlet.
Kotecha said "the great thing about Yokit™ is you eat it when you want it…if you need a
mid-afternoon healthy break, are out on a hike, or the kids want to make their own
snack."
New product offerings soon to be available include a Yokit drinkable smoothie with
added
nutraceuticals. Kotecha said “with a great tasting instant formulation, we plan to
use Yokit as a delivery system to address many of the health needs of consumers both
in the United States and internationally.”
To find out more information on Yokit™, purchase product, discuss private labeling
or distribution opportunities, please contact Harish Kotecha ((512) 773-7815,
HKotecha@YokitInc.com), VP of Sales and Marketing, or visit www.yokitinc.com
Web Site = http://www.yokitinc.ocm
Contact Details = Harish N. Kotecha
PO Box 044578, RACINE, WI 53404-7012
(512) 335 8809
hkotecha@yokitinc.com