Chiropractic Marketing A Real person, Twice Removed
Released on = December 9, 2005, 2:43 pm
Press Release Author = Dr.Dusan Djukich DC
Industry = Healthcare
Press Release Summary = \"How could a new chiropractor starting practice full of energy at 24, end up tired and discouraged at 44?\"
Press Release Body = In the early years of the Civil War, the Union Army suffered defeat after defeat on the battlefield. President Lincoln-horrified by the numbers of dead Americans on both sides of the conflict-was nevertheless under heavy political pressure to produce a victory. Gen. McClellan, who had been fired by Lincoln for incompetence, was running for president and it looked like he might beat his former Commander-in-Chief. Lincoln was advised to give up on the Emancipation Proclamation. He was told that if he persisted in trying to free the slaves, McClellan would win. But Lincoln refused to take the easy way out. There was only one Abraham Lincoln. Yet, we all have battles to fight. Each of us has strengths and weaknesses. Each of us is engaged in life\'s great contests. In spite of our tremendous abilities and resources, however, some of us end up homeless, jobless or hopeless. How could a new chiropractor starting practice full of energy at 24, end up tired and discouraged at 44? How could a doctor-after years of training to help people live a better life-end up cheating insurance companies, disliking patients and quarreling with staff?
What\'s the cause?
Problems cannot be blamed for such situations. Problems, obstacles, barriers, challenges-whatever you want to call them-are an essential part of your practice and your life. They are not what stop you from getting things done. A person who has no problems will create them just to have something to do. And it isn\'t life itself that\'s at fault. True, some people seem to have more than their share of life\'s troubles. Also true: life isn\'t necessarily fair or good or an equal opportunity employer. Lincoln, had only a year of formal education, his mother died when he was a child, he was afflicted with poor health, his wife ended her days in an insane asylum and Lincoln himself was murdered. But, his greatest strength was that he knew who he was and what he stood for. Unfortunately, many of us lose sight of who we really are-and that can be our downfall. It can start simply enough. The class bully pushes a kid around, or the kid has trouble understanding something in the school. \"I\'m dull, or ordinary or stupid,\" he thinks. He decides he doesn\'t want to be himself. \"Nobody likes me,\" he complains. Then the kid makes his second mistake. He decides to be somebody else. He decides to act like the bully, or pesters his parents for some expensive new sneakers, or tries to change the way he looks.
While he\'s being \"somebody else\" to get attention, he gets into trouble. \"I don\'t know what\'s come over you,\" his father says. \"Your teacher says you\'re acting up in class and not finishing your work, and your mother says you refused to do your chores. So you\'re grounded until things improve.\" Again, the boy makes a bad decision. He concludes there\'s something wrong with him. He doesn\'t realize that it\'s the \"new personality\" he\'s assumed in order to get attention that\'s gotten him into difficulties. His next resolution then, is easy-\"I\'ll pretend that there\'s nothing wrong with me.\"
So there he is, twice removed from him, stumbling through life. He\'s an imitation of an imitation trying to convince himself he\'s \"OK,\" despite all evidence to the contrary (he really is \"OK,\" it\'s just the phony \"interesting\" personalities he becomes that trip him up). Well, it\'s not surprising that the kid then fails at something or other. He\'s doing things in a way he supposes somebody else would do them. So he gets an \"F\" on his report card, or the girl he likes ignores him, or he backs away from a fight because he\'s afraid.
He then decides he can\'t win. He winds up pumping gas and riding a motorcycle with \"Born to Lose\" tattooed across his chest. Or, he takes on a \"bully\" personality and winds up in a street gang or in prison. If he does too many destructive things, he ends up hooked on drugs, or panhandling. Once he\'s convinced he\'s a loser, he\'ll dodge and twist for a while, hoping to avoid the inevitable. One way to play the avoidance game is to decide not to play the establishment game. In the \'60s, losers \"turned on, tuned in and dropped out.\" Drugs and alcohol have always been the anesthetics of choice of those who believe they\'re losers. Or, he may decide to live a \"passive\" life, and not really play to win. He\'ll go through the motions, of building a practice (\"I\'ll wait to see how things turn out,\" or \"I hope that yellow page ad will build my practice,\" etc.) instead of actively engaging the environment and building a practice with modern effective strategies.
Sabotaging self and others
Other \"losers\" may decide the only way they can survive is to keep others from winning. \"I can\'t win, so neither will you,\" can be expressed in many creative ways. The newspaper reporter has affairs and writes stories about how affairs actually help marriages (of course never mentioning her six divorces). An accountant cheats on personal taxes and suggests clients do the same. A dentist uses nitrous oxide \"recreationally\" and advocates it for patients. A grossly overweight mother bakes cookies, pies and cakes for family and friends, packing them all full of grease and sugar. A doctor fails at building a practice and becomes an IME not to help improve the profession, but to have \"authority\" over more capable and successful colleagues. If a \"loser\" is playing checkers, he or she might kick over the board by \"accident.\" If he or she is working on a project, it will never get finished. But the most gruesome game played by the loser is to become a \" nice guy.\" So friendly, so polite, and so unable to produce anything of value, this guy is even further away from being himself. As you can see, it really isn\'t worth all the drama. What ever you are up against-it\'s up to you to draw a line in the sand. Refuse to flinch. Know that problems are a part of life-everyone\'s life. Take a tip from Abe and stand up for yourself and don\'t back down.
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