Released on = December 6, 2005, 11:04 pm

Press Release Author = Influence Marketing LLC

Industry = Small Business

Press Release Summary = Go beyond sales training with proven effective techniques of
persuasion and reducing resistance. Double Helix - the DNA of Persuasion, Decoded is
based on the essential experience of master persuader Kenrick Cleveland and leading
persuasion researcher Dr. Eric Knowles.

Press Release Body =
FOR IMMEDIATE RELEASE
12/07/2005


Go Beyond Sales Training With \"DNA of Persuasion, Decoded\" Seminar

Go beyond sales training with proven effective techniques of persuasion and reducing
resistance. \'Double Helix - the DNA of Persuasion, Decoded\' is the latest seminar
from master persuader, Kenrick Cleveland and features leading persuasion researcher,
Dr. Eric Knowles, Editor of the Social Psychology textbook \'Resistance and
Persuasion\'.

Las Vegas, NV December 7, 2005 - \"Resistance to many sales messages has become
automatic. That is a key finding of persuasion researchers,\" says Kenrick Cleveland.
\"Resistance is the most important component in persuasion. To influence clients now
requires use of the latest skills in reducing resistance.\" The seminar \'Double Helix
- the DNA of Persuasion, Decoded\' focuses on strategies of effective resistance
reduction. It opens for registration at 8 a.m. PST, (11 a.m. EST) on December 7 ,
2005.

To get more information and registration details for this seminar, click here:
http://DNA-of-Persuasion.com

It is estimated that people are now bombarded with an average of 400 pitches or
sales messages per day. They are coping with this overload by becoming sophisticated
in recognizing and resisting hidden motives. The public are automatically becoming
skeptical of behavior they encounter in the marketplace.

For example, the \"old school\" sales techniques of using flattery, saying their name
over and over, and offering free gifts and discount coupons build resistance instead
of lowering it. Now when people enter into a sales environment, their guard is
raised and their shields are up. Persuasion in this social environment demands more
sophisticated and deep covert techniques.

Salespersons are drilled to increase the persuasion level by connecting with the
customer, bringing up features and benefits, and building value. However, this is
less effective unless combined with a number of strategies to lessen resistance to a
persuasion message.

This 5 day seminar will provide cutting edge training in persuasion for sales
people, consultants, and business owners across all industries and business sectors.
They will learn and practise numerous techniques targeted to their business, to
increase persuasion power, reduce resistance and eliminate objections.

About Influence Marketing LLC:
Markets the products of Kenrick Cleveland, leading expert in persuasion and influence.

Contact Mark Bossert for more insights into this topic.
Direct line: (253) 238-1763
Email: mbossert@maxpersuasion.com
Other helpful information regarding the event can be found at:
http://www.DNA-of-Persuasion.com.

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Press Contact: Mark Bossert
Company Name: Influence Marketing LLC
Email: mbossert@maxpersuasion.com
Phone: 253-238-1763
Website: http://www.DNA-of-Persuasion.com





Web Site = http://www.maxpersuasion.com

Contact Details = Mark Bossert