Released on = January 4, 2006, 2:04 am

Press Release Author = Cayin Technology

Industry = Software

Press Release Summary = In response to the booming out-of-home media network, Cayin
Technology will release a new networked digital signage product (SMP-WEB) at
Integrated System Europe 2006 (Hall 5, Booth F294), held from February 1st to 3rd.
SMP-WEB is a web-based dedicated digital signage appliance, which is developed with
Cayin's hardened embedded Linux and provides the most flexible presentations for
out-of-home advertisements, public information, and entertainment.

Press Release Body = Taipei, Taiwan November 17, 2005 - In response to the booming
out-of-home media network, Cayin Technology will release a new networked digital
signage product (SMP-WEB) at Integrated System Europe 2006 (Hall 5, Booth F294),
held from February 1st to 3rd. SMP-WEB is a web-based dedicated digital signage
appliance, which is developed with Cayin's hardened embedded Linux and provides the
most flexible presentations for out-of-home advertisements, public information, and
entertainment.

Digital signage, also known as narrowcasting or electronic billboards, is a network
of signs that use digital displays to communicate with target audiences in designate
locations by high-quality video, audio, animation, graphics, and texts. Replacing
and enhancing traditional signs, digital signage offers a multimedia communication
platform to promote, inform, educate, and entertain specific audiences in a variety
of out-of-home occasions.

Compared to those PC-based solutions, SMP-WEB, a compact dedicated digital signage
appliance, has a lower total cost of ownership. It has lower power consumption and
shorter boot/reboot time than PC. Fanless models are also available to eliminate the
noise for some special applications. The system is developed with Cayin's hardened
embedded Linux, which effectively increases system security and prevents from
computer virus and hackers' attacks.

SMP-WEB is a web-based networked digital signage system. All multimedia contents are
displayed in full-screen web pages, so designers can utilize their own familiar
web-editing tools and unleash their creativities without being constrained to
traditional rigid split screens. This system supports most popular web languages,
such as HTML, JavaScript, Macromedia Flash, DHTML, CSS, etc., and most popular codec
and file formats, such as MPEG-1, 2, 4, AVI, WMV, MP3, JPG, GIF, etc. In addition to
video, images, animations, and texts, SMP-WEB can extend to provide interactive
services incorporating with external devices such as touch screen, keyboard, keypad,
or mouse.

SMP-WEB is an open-structure platform for easy integration. This solution is
deployed under server-client structure over IP network, and can integrate easily
with customers' existing network facilities, including web server, data base,
storage, backup, or load balance. It provides a flexible and scalable networked
digital signage solution for various applications.

With Cayin's CMS server, administrators can manage the contents and system settings
of SMP-WEB easily. A CMS server can administrate up to 60 clients at the same time,
and broadcast right messages to be displayed at right time and right places. Cayin
especially provides a useful web-based management tool for easy remote control.
Administrators can centrally manage all SMP-WEB players located at different sites
with automatic content updates, scheduling playlists, and can reboot each player
remotely if necessary. SMP-WEB can also detect the network connection, and change to
a pre-set offline display automatically when the network disconnect accidentally.

Cayin's SMP-WEB is an innovative product in the market and currently 85 units are
purchased and installed by Chinese Culture University in Taiwan. Those SMP-WEB media
players are deployed with 32"-50" LCD TV at front gates, along corridors, in front
of elevators, and outside conference rooms allocated in various buildings in
different campuses. Administrators can centrally manage system settings in computer
centers and distribute the right contents to the right media players in various
sites via IP network. They will display school news, teaching materials, and public
information in the format of videos, images, scrolling texts, and Flash animations.
They also plan to broadcast live videos, such as TV programs or the graduation
ceremony in the auditorium.

Cayin Technology in Brief
Cayin Technology is established by a group of professionals specializing in
development, researches, and engineering. Cayin devotes itself to providing complete
solutions in multimedia, network, and embedded fields, integrating computers and
home appliances in various commercial applications, such as dynamic digital signage,
video-on-demand systems in transportation, education, and hospitality. In addition
to standard products, Cayin also provides tailored software services to meet
customers' requirements for almost limitless applications. Our mission is to
continue to innovate and concentrate on providing our customers with foresighted new
solutions.


Web Site = http://www.cayintech.com

Contact Details = Cayin Technology Co., Ltd.
8F-2, No.577, Linsen N. Road, Taipei 104, Taiwan, R.O.C.
TEL: +886-2-2595 1005
FAX: +886-2-2595 1050
E-Mail: julien@cayintech.com