Released on = January 2, 2006, 8:38 am

Press Release Author = Authentic Alternatives, Inc.

Industry = Small Business

Press Release Summary = The Be Real Revolution, a free on-line community for
socially responsible business owners and interested individuals, provides
interviews with leading edge business owners, authentic connection, discussion and
tools. Led by green business coach Anne Alexander, the community offers free access
to interviews, networking and resources for sustainable businesses.

Press Release Body = A new on-line community, the Be Real Revolution, is rolling out
its 2006 programs for socially responsible business owners and others interested in
creating sustainable business and using green business practices. Led by green
business coach Anne Alexander, the community provides free access to interviews and
other resources.

"I find that there are significant numbers of business owners who are very
interested in moving toward a socially responsible, green business model, "said
Alexander. "Consumers are also interested in learning about such businesses and are
part of this community, as well. With over 6 billion people on the planet, we face
major human and environmental pressures. Business has the largest impact and the
biggest opportunity to create a healthy and just world community."

The January and February line up includes live interviews starting on January 10
with Cecil Wright of Organic Valley, the largest cooperative of organic farmers in
the U.S. and one of the nation\'s leading organic brands. On January 24, John Abram,
author of The Company We Keep: Reinventing Small Business for People, Community, and
Place (Chelsea Green, 2005) will answer questions about his 30 year experience as
founder and co-owner of South Mountain Company, a successful employee-owned
design/build company on Martha\'s Vineyard, Massachusetts.

In February, David Zutler, CEO and founder of BIOTA Spring Water will be interviewed
about his revolutionary product, the first bottled water in a
biodegradable/compostable bottle made from corn. Zutler\'s passion is starting a
world-wide movement to use bio-based plastics, to replace the devastating effects of
burning oil-based plastic products.

Audio recordings of past interviews are available at http://www.berealrevolution.com
and include the owners of LineSync Architecture, an award winning specialist in
green building; Visionworks, a distributor of progressive books, cards, and
calendars; and Numi Tea, a leading manufacturer of organic tea.

The Be Real Revolution formed around socially responsible business, green business
and sustainable businesses which orient around a triple bottom line of people,
planet and profits.

§ The "people" bottom line means a strong commitment to ethical behavior and
empowering employees to bring out their best, which also yields the greatest
economic returns. It also includes maintaining healthy work place standards,
diversity, fair labor practices, fair wage and benefits, and a safe workplace.

§ The "planet" bottom line refers to reducing the environmental impact or
\"footprint\" of the business. This frequently also improves the profitability of the
business.

§ "Profits" includes creating a sustainable brand using the innovation and
creativity of everyone. It also means reinvesting in the business for healthy rate
of growth and balancing the interests of all stakeholders, including employees,
customers, investors, vendors, and communities.

The consumer demand for green and socially responsible products and services is
growing rapidly as awareness increases about the global environmental impact of
commerce and the benefits to all of empowered employees.

To sign up for the Be Real Revolution, go to http://www.berealrevolution.com.
Contact Anne Alexander for more information at (828) 225-8750 Email:
anne@authentic-alternatives.com



Web Site = http://www.authentic-alternatives.com

Contact Details = Anne Alexander