Press Release Summary = In a saturated and homogenized market, one
women\'s fitness company delivers quality and options far beyond
the typical express fitness program, transforming the women\'s fitness
industry with the nations first full service women only gyms.
Press Release Body = Transforming Women’s Fitness
In a saturated and homogenized market, one women’s fitness company
delivers quality and options far beyond the typical express fitness
program. Isis Fitness is transforming the women’s fitness industry
with the nations first full
service women only gyms.
While the 1990’s and early 2000’s saw the phenomenal explosion of
“express” fitness
centers for women (typically a bare bones facility offering
a 30 minute circuit training program), the year 2006 holds promise
for those seeking a women’s weight loss and fitness center that
can keep up with their weight loss and fitness goals, and mitigate
the boredom brought on by the express fitness phenomena.
Isis Fitness, headquartered in Traverse City, Michigan, offers circuit
training, advanced circuit training, personal training, power yoga,
sport
Pilates, fusion aerobics, weight training facilities, cardio
facilities, and child care, for about the same price other women
pay for a simple circuit program. “No matter your fitness level
at the beginning, you can’t stay with a beginners program forever.
Isis Fitness takes women from a beginner
level to programs and classes that tire and excite the most
advanced fitness enthusiast,” say Leah Arnold, certified fitness
instructor and co-founder of Isis Fitness.
Chandra Klein, a former express fitness center client, and new member
to Isis says “I was shocked by the choices and programs that were
available, like a real gym. Being able to change what I’m doing
every day keeps me excited, motivated, and more physically fit than
I ever thought I could be.”
In a comparison of the women’s express fitness market, many facilities
now slash prices to compete with intense levels of competition due
to market saturation, with some chains experiencing high owner and
member turnover. Not so, Isis Fitness. “We stand alone in our market
in terms of options, choices, and quality of women’s fitness programs.
But then again, from conception, that was the whole idea,” says
Arnold. Others seem to agree; many former express clients and owners
are coming to Isis not just to get fit, but to start their own facilities.
\"I\'ve waited a long time for the right idea, the right purpose.
What Isis Fitness is doing, and what they bring to the table in
terms of service is just something I want to be a part of,\" says
Annette Clemens, of Portland, Oregon.
Web Site = http://www.isisfitness.com
Contact Details = Leah M. Arnold||4376 US 31 South||Traverse City ,
49684||$$country||||231-943-0101||larnold@isisfitness.com||http://www.isisfitness.com
2009
