Released on = February 25, 2006, 12:39 pm

Press Release Author = Authentic Alternatives, Inc.

Industry = Small Business

Press Release Summary = The Be Real Revolution, a free on-line community for
socially responsible business owners and interested individuals, interviews leading
edge green business owners.


Press Release Body = FOR IMMEDIATE RELEASE
2/27/2006
Asheville, NC

The Be Real Revolution, a free on-line community for owners of socially responsible,
"green" businesses continues its 2006 programs with an open interview on Tuesday,
March 7 with Jeff Mendelsohn, CEO of New Leaf Paper, Inc. a leading national source
for environmentally responsible, economically sound paper. Led by green business
coach Anne Alexander, the community provides free access to a variety of interviews
and other resources.

Upcoming interviewees include Natalie Marquis of Habitat Suites Hotel in Austin
Texas; Priya Haji, CEO of World of Good in Berkeley, California; and Kim Jordan,
founder of New Belgium Brewery in Fort Collins, CO.

\"In two recent Be Real Revolution conference calls, I have had the opportunity to
speak directly to CEO\'s of companies that are making the kind of impact and
difference in this world that my company strives for each day. This interaction has
already led me to areas of change and growth,\" said Rebecca Reynolds, president of
Green Clean, Inc. of Cleveland, OH.

Audio recordings of past interviews are available at http://www.berealrevolution.com
and include the owners of LineSync Architecture, an award winning specialist in
green building; Numi Tea, a leading manufacturer of organic tea; Organic Valley, the
largest organic farmer-owned cooperative in North America; South Mountain, a
successful 30 year old design/ build company in Martha's Vineyard; BIOTA Spring
Water, the first bottled water in a biodegradable/compostable bottle made from corn;
and Hemptown Clothing, a publicly held manufacturer of hemp fabric garments.

\"People wonder if a business can be both profitable and environmentally and socially
proactive,\" said Alexander. \"These CEOs show that it is not only possible, but
profitable, fun and rewarding. Business can be - and must be - a huge force for
positive change in our world today.\"

The Be Real Revolution formed around socially responsible business, green business
and sustainable businesses which adhere to a triple bottom line of people, planet
and profits.

To sign up for the Be Real Revolution, go to http://www.berealrevolution.com.
Contact Anne Alexander for more information at (828) 225-8750 Email:
anne@authentic-alternatives.com


Web Site = http://www.authentic-alternatives.com

Contact Details = Anne Alexander||104 Unadilla Ave.||Asheville ,
28803||$$country||||828-225-8750||anne@authentic-alternatives.com||http://www.authentic-alternatives.com