Released on = February 14, 2006, 7:52 am

Press Release Author = Marketing Best Practices Inc.

Industry = Small Business

Press Release Summary = If you are among the small businesses that only make a
single contact with your prospects, then you need to strongly consider the
implications of this recent survey by Marketing Best Practices.

Press Release Body = How Many Contacts Does It Take to
Make Someone Buy Your Product?

Houston, Texas
February 14, 2006

Leading Small Business Marketing Web site Reveals Fascinating Results from a Recent
On line Poll that Suggests 80% of All Sales are Made On Or After the Third Contact.

If you are among the small businesses that only make a single contact with your
prospects, then you need to strongly consider the implications of this recent survey
by Marketing Best Practices.

The survey asked respondents, "How many times are you contacted by a company before
you make a purchase?" Over 700 respondents took part in this survey and the results
may surprise you. Only 8% said they bought on the first contact, while the majority
of the respondents indicated a minimum of 3 contacts but up to 10 contacts were
necessary before they made a purchase.

So why do 27% of the people need 3 contacts, 14% need 4 or 5 contacts and 12% need
at least 2 contacts? David Frey, the Senior Content Editor of
www.MarketingBestPractices.com and author of several marketing manuals, advised, "An
educated prospect is your best prospect, and if they haven't become a customer it's
because you haven't fully educated them on value of your product and developed a
relationship of trust."

So why do many businesses have a problem following up with their customers? What is
the best follow up approach to reach the 80% of prospects who don't even considering
buying until the third contact? Mr. Frey explained, "The problem is not that small
businesses don't have the capacity to follow up with prospects, it's that they don't
have the systems in place to do it well." In his recent newsletter, "Follow-Up
Marketing: How To Win More Sales With Less Effort," Mr. Frey advised, "A good follow
up marketing system should have three attributes. It should be systematic; generate
consistent, predictable results: and it should require minimal physical interaction
to make it run."

If you are only contacting your prospects one or two times, it is clearly time to
reconsider how you will market to them in the future. Consider the amount of
business you are loosing by not having an effective follow up system in place and
create a new system today. It's not as difficult as you may think; begin by going
to Mr. Frey's web site, www.MarketingBestPractices.com and reading the complete
article, "Follow-Up Marketing: How To Win More Sales With Less Effort" and you'll be
on your way to making a profitable improvement.

About The Author

David Frey is the author of several best-selling marketing manuals, and the Senior
Editor of the \"Small Business Marketing Best Practices Newsletter.\" A copy of his
article, "Follow-Up Marketing: How To Win More Sales With Less Effort", can be
obtained in the article section of his website,
http://www.MarketingBestPractices.com.


Web Site = http://www.MarketingBestPractices.com

Contact Details = David Frey