Released on = February 28, 2006, 8:25 am

Press Release Author = John Busa

Industry = Software

Press Release Summary = Product Lifecycle Impacted by Product Cost Decisions and
Bottom-Line

Press Release Body = According to Frank Azzolino, President and CEO of aPriori, "Our
strategy is simple: enable discrete manufacturing companies to identify and assess
costs from the conceptual design through production, and provide the means to
leverage the existing infrastructure and systems of record. As companies grasp the
flexibility and scalability of aPriori\'s solution, they will significantly reduce
COGS by accurately assessing and managing costs early enough in the product
development process to affect the critical decisions that impact and control costs."

Realizing hard savings is only possible if discrete manufacturing companies can
satisfy today\'s demand for a direct and measurable reduction of COGS.
A clear and undisputed characteristic of product delivery is that as much as 70% to
80% of the total product cost is a direct result of the design decisions made in the
first 10% to 15% of the product development process.

Based in Concord, MA, aPriori (www.apriori.com) is the technology leader providing
innovative cost management solutions to the discrete manufacturing industry.
aPriori's Cost Management Software Platform enables manufacturers to better
understand product cost decisions early and throughout the product lifecycle.
aPriori's Cost Management Platform empowers manufacturers to lower cost-of-goods
sold (COGS), provides real-time visibility to "cost-critical" decision information,
and builds critical cost knowledge to go on the business "offensive." aPriori's
patent-protected cost management platform allows companies to assess, control, and
reduce cost of goods sold by whole percentages. The aPriori Platform truly enables
"Cost Knowledge Before it Matters."



Web Site = http://www.apriori.com

Contact Details = Contact:
John Busa
aPriori
978-371-2006
jbusa@apriori.com