Released on = February 10, 2006, 10:04 am

Press Release Author = Innovative Healing

Industry = Small Business

Press Release Summary = Dr. Elizabeth Lipski, Author of Digestive Wellness, Leaky
Gut Syndrome, and the Access to Health Experts interview series, has published a
free compilation of her 2005 Health Tips as a marketing technique in order to reach
a broader audience.

Press Release Body = February 13, 2006 - Nationally known nutritionist Liz Lipski,
PhD, CCN decided to do something different for her next book - Give it away for
free! Although this was unheard of 20 years ago it is a strategy that is becoming
more commonplace in today's electronic world. Dr. Lipski explains, "While it takes
the same amount of time to write an e-book, there are no printing costs, and
distribution is also free. Because I don't need a publisher in this new electronic
world, I decided to give my Health Tips book as a gift to the world. It's good for
the reader and at the same time helps promote my work. So this is a win for
everyone."

The book is titled, "Liz Lipski's Weekly Health Tips for 2005 - 52 Ways to be
Healthier." Dr. Lipski describes it as an eclectic mix of practical health tips for
the health conscious consumer. It includes tips on:

. Diet
. Supplements and Herbs
. Stress Management
. Research on nutritional supplements
. Women's issues such as menopause and bone health
. Reducing the risk of heart disease

With the rise of electronic publishing more established authors are publishing books
as e-books only. It can be a good strategy for testing a publication before
investing in the printing of 5,000 or more copies. It's also an alternative for
authors who have written a book, but cannot find a publisher to underwrite a
printing. Dr. Lipski saw a third possibility; turning her book into a marketing
strategy.

The question is, how well will it work? "It's an experiment", Dr. Lipski responds,
"The cost so far, has been my time, and the lost revenue I would have received from
selling the book. However, I'm confident that this is the right thing to do because
I'm creating readers for my current books, and for my new book, "Digestive Wellness
for Children", that will be out this summer."

Regardless of the outcome of Dr. Lipski's experiment, the big winner is the internet
community. As more authors publish free books, tens of millions of internet users
will be there to benefit. You can download a copy of Dr. Lipski's book by visiting:
http://innovativehealing.com/tips

About Dr Liz Lipski:
Dr. Lipski is a nationally-known nutritionist and author of Digestive Wellness (3rd
Edition McGraw Hill). She is the founder of Access to Health Experts, a free monthly
teleseminar interview series. The program features interviews with many of the most
prominent and authoritative experts in integrative medicine. Visit her website for
more information: http://innovativehealing.com

Web Site = http://innovativehealing.com

Contact Details = Christopher Dennen, PhD
4 Sunny Ridge Dr.
Asheville , 28804
$$country

828-645-7224
chris@innovativehealing.com
http://innovativehealing.com