Disproving the Old Adage `You Have to Get Worse Before You Get Better`

Released on = April 3, 2006, 9:09 am

Press Release Author = Skye Communication

Industry = Small Business

Press Release Summary = PGA Pro and founder of the Golf Made Simple school, Marc
Solomon refutes the myth, "You have to get worse before you get better!" Solomon
frequently hears this common expression by golf instructors, and explains why it is
totally unacceptable - both in business and golf instruction. An executive would not
invest in a company that openly admitted it was going to do poorly. A golf student
should not enroll in a golf school that promises their students that they'll get
worse before they get better.

Press Release Body = Palm Coast, FL - April 3, 2006 - A successful company hires
John to improve efficiency in its mailroom. On his first day of work, John decides
he will only deliver mail to employees who have first and last names that rhyme.
When John's boss stops by to yell at him, John assures him not worry because, "You
have to get worse before you get better." In the business world, John would be fired
before the week ended, yet golf instructors use this phrase every day and no one
thinks to question it.

It's a grim statistic; nine out of ten new businesses fail in the first year. That
number would be even more daunting if businesses adhered to the 'worse before better
theory.' Right off the first tee, many businesses dig themselves into a hole that
they can't get out of. Golf is no different - golfers need to strengthen their game
before they reach the back nine and it's too late.

Another infamous phrase that industry gurus use makes Solomon shudder - 'Keep you
head down.' Golfers who utter that phrase around Solomon get a very animated
response. "It's the one thing you need to do if your goal is to play consistently
bad golf!" Golf Made Simple is built around a basic premise - improve a golfer's
pre-existing swing instead of changing a students' grip or stance. Golf Made Simple
believes that typical tips like 'Keep you head down,' are worthless. As you might
expect, much of what is taught during a Golf Made Simple lesson comes as a shock to
its participants because instructors contradict a lot of what students have heard in
the past. Take for example the mantra of a frustrated golfer, 'I need to learn to
keep my left arm straight,' to which Solomon responds, "If you keep focusing on
straightening your left arm, you'll continue to be frustrated!"

Get a Grip of Yourself
The golf industry brainwashes us to think that the only way to improve our games is
to make major changes in our swings, which leads many golfers to believe that they
can't become better players without adjusting their grip. Many golfers will ask, "If
you guys don't change my grip, how am I supposed to improve my swing?" This thought
process is caused by instructors in other programs who teach their students they
need a strong or weak grip. Then before the golfer has a chance to digest the
change in their grip, they are overloaded with all sorts of techniques such as:
straighten your arms; bring your elbows in close to your body; keep you head down;
swing in to out; shift your weight, but don't sway. It's an exhausting and
complicated way of trying to get better - no wonder most people get worse with all
those things to think about.

Just Say No to Video
Solomon says, "Unfortunately the trend is that more and more golfers want to be
videotaped because they've been told by golf instructors that it will help them to
hit the ball better. Yet, 9 out of 10 golfers are more confused and frustrated
after taking a video lesson than they were prior to it. It simply doesn't work.
You can't bring a video tape on the course with you." That is just on of the
reasons why Golf Made Simple stopped videotaping their students' swings 4 years ago.
Solomon also believes that video does not encourage golfers to enjoy the sport, an
important component to successfully mastering the mental game of golf. "Watching
your swing on video just gives you even more to think about on every swing.
"Thinkers are stinkers!" he jokes.

It's Simple
The philosophy of Golf Made Simple is what you would expect- simple. Prior to Golf
Made Simple, most golfers have 13 different swings for the 13 woods and irons in
their bag, which is complicated to keep consistent. When each Golf Made Simple
student returns home to practice the skills they learned on the course, they have
one swing for those same 13 clubs. "92% of golfers who come to Golf Made Simple
looking to break 90 for the first time have been successful in reaching their goal!"
The nationally recognized PGA professional, Marc Solomon and his staff, lead four
person classes for a customized experience. Students can take 3, 5 and 7-day
classes in St. Augustine, FL, Amelia Island, FL and San Diego, CA. Their Instructor
For Life program guarantees that each student can always contact their instructor
for free customized advice, tips, drills and exercises - for life. It's Golf Made
Simple.

For more information, or to read Golf Improvement Weekly (the world's most read golf
improvement newsletter), please visit www.GolfMadeSimple.com.

###

Web Site = http://www.skyeline.com

Contact Details = Skye Communication, LLC
Jim DeMicco: (203) 735-5931
jd@skyeline.com

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