Released on = April 25, 2006, 10:11 pm

Press Release Author = RNCOS

Industry = Education

Press Release Summary = RNCOS Research:
(http://www.marketsmonitor.com/category/FB13.html) In Australia, the organic food
market is driven essentially by education and awareness rather than high income.
Functional Foods are in demand that combine health with convenience.

Press Release Body = RNCOS Research:
(http://www.marketsmonitor.com/category/FB13.html) Studies of trends in the American
organic food market surprisingly revealed that the driving force behind the growth
of AUS $500 million in the organic sector was education rather than wealth.
University graduates are more likely to become organic shoppers than any other
section of society. The study found that among those who bought organic produce more
than half were degree holders while only 27% of the buyers earned about AUS $100,000
per annum.

These trends clearly indicate that education is the most influential factor in a
person's ability to assess the merits of organic products. There are an equal
proportion of organic consumers both at the low and high ends of the industry.

The demand for these is emerging out of rapid urbanization, growing health concerns
and presence of convenience stores. Consumers are becoming more aware regarding
their choice of food. With greater access to information, there will be greater need
for authoritative scientific proofs that will ensure that the consumption of certain
products will provide the promised health benefit.

In their market research report, "Food Processing Market in Australia (2005)" RNCOS
having conducted an in-depth study of the sector predict that the industry is
projected to reach AUS $20 million (US $12 million) by 2014.

The report discusses the initiatives taken by the Australian government to promote
processed food and beverage products in the country. According to the report the
government weigh both land and labor productivity as significant factors in
proliferating the industry to new processing units in the country.

The market research report covers the profile of key companies in the food
processing sector that include brief profile, recent financial figures, key
management profiles, and companies' strategic moves/ press coverage for the overall
market estimation and its trends.

The report explains how the industry's growth in the country has taken place with
the availability or raw materials, changing lifestyles and flexible trade patterns.
It also analyzes the appreciation in demand and supply in the region with respect to
unit sales while discussing the hindrances to growth opportunities for traders.

About RNCOS:
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gathering global business information for industry research, corporate training,
growth consulting, and business consulting, brings reputed companies and firms to us
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research information and niche market analysis.

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