The Modern Mother`s Day for Moms in Business

Released on = April 25, 2006, 7:34 pm

Press Release Author = Shannon Cherry/Cherry Communications

Industry = Small Business

Press Release Summary = Entrepreneur Mom Shares Tips for Women in Business Who Have
Children

Press Release Body = Albany, NY -April 27, 2006 -Take a couple of kids at home,
combine a mom with little business and marketing experience, and add a mother\'s
desire to launch a new business What do you have? The ingredients for potential
entrepreneurial failure.

This is exactly the prospect many moms face every day. \"Opening a new business isn\'t
easy to do,\" says Shannon Cherry, owner of Be Heard Solutions
(www.beheardsolutions.com), a public relations firm for women-led businesses and
creator of the Mommy, Inc. blog (www.mommy-inc.com), written for mom entrepreneurs.
\"But women are becoming entrepreneurs at twice the rate of their male counterparts.
They want to nurture a business along with nurturing their children."

The co-author of "Become Your Own Great and Powerful: A Woman's Guide to Living Your
Real, Big Life," Cherry is an entrepreneur who works at home. She has two newborn
twin girls. "It wasn't so long ago that the idea of a mom working at home and
raising children seemed farfetched. That's why every day is Mother's Day - because
we should be celebrating all entrepreneur moms' achievements.\"

According to Cherry, entrepreneur moms can have success both with raising their kids
and bringing home the bacon, but it takes dedication and hard work. "It can be the
closest thing to the best of both worlds," she says. "However, there are several
things moms who want to start a business should remember."

Cherry offers some tips, in honor of Mother's Day, to help moms in business:

You already have the skills. "When you're a mom, you already have the skills needed
to run a business," says Cherry. "After all, raising kids takes stamina, dedication,
organization and love. It's exactly the same needed for running a business."

Have a plan. "Whether you work inside or outside the home, you need time to get the
job done - without the kids around. That means you will need to plan some sort of
childcare so you will have time to take care of business," she says. Cherry also
suggests working within your kids' schedules by utilizing naptimes and when they are
in school.

Find support. "It's not easy to try to do it all. So don't," Cherry says. "What
you need to find someone to help. It could be your partner, hiring someone to do
the things you can't get done or don't have talent to take on, or fining like-minded
moms online just to vent and chat with." She suggests checking out organizations
like Wild Women Entrepreneurs or eWomanNetwork. Both have many mothers who are
striving to achieve success in business while raising a family.

Cherry says no mom should try for the perfect work-life balance. "There's no such
thing. Just do what needs to be done the best way you can," she explains. "Dishes
still in the sink? So what. Laundry still needs to be folded? Big deal. What's
important is to keep yourself and your children happy. And if that means starting
your own business, I say go for it."


Web Site = http://www.cherrycommunications.com

Contact Details = Shannon Cherry
184 Lancaster Street
Albany, NY 12210
518.248.6592
Shannon@cherrycommunications.com

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