Released on = May 1, 2006, 12:23 pm

Press Release Author = Mark Walters Tocmag.com

Industry = Telecommunications

Press Release Summary = Tocmag.com celebrates 10,000 beta test users, the live
launch of their system and the summers World Cup Finals in Germany. Tocmag.com
customers can win a Sony flat screen television, an Xbox 360 and an Apple iPod, just
for building a free mobile magazine and sharing it with other users.

Press Release Body = London, UK May 3, 2006 -- Tocmag.com will celebrate world
footballs\' greatest event (World Cup, Germany- 2006) and the un-rivalled global
reach of Tocmag.com by giving away a 42 inch Sony Flat Screen Television, an Xbox
360 and an Apple iPod to a lucky user of its free mobile magazine service.

Tocmag (accessed via http://www.tocmag.com ) enables anyone, anywhere to create a
mobile magazine which can then be sent to other mobile phones to be downloaded and
viewed. A tocmag can feature up to six pages of text, pictures and video. A user can
have as many magazines as they like and these magazines can be downloaded by as many
people as the user wants. The user can also choose to have a private tocmag only for
friends or a public tocmag which is shared with other Tocmag users. Users download a
Tocmag to their phone by typing the tocmag name into their mobile-web-browser. The
most popular public tocmags are listed on the tocmag website for users to select.

To win the 42\' Sony flat screen television, the Xbox 360 or the Apple iPod, all a
user needs to do is visit the tocmag.com website, create a free mobile magazine and
encourage other users to download it. The user with the highest rated tocmag on
World Cup Final Day will win the star prize and the second and third placed winners
will win the subsequent prizes. A few hundred downloads is all it could take to win
these fantastic prizes. Users can create an interesting magazine about any subject
they like, they can build a humour magazine and send it to their friends, they can
start mobile blogging, or they can report on a news stories happening in their area,
marketers can even promote new products or events. Every time their Tocmag magazine
is downloaded or forwarded on to another user, they move one step closer to winning.

The Tocmag.com competition starts on May 9th 2006 and ends on the final day of the
World Cup held in Germany on July 9th 2006 . The user with the most downloads during
this period will be the overall winner of the competition.

New users can go to http://www.tocmag.com to read more about the service and to
begin building or downloading mobile magazines.


About Tocmag.com
Tocmag.com is a mobile and cellular phone entertainment company based in London and
Sweden. The company was founded in 2005 by a group of industry specialists
passionate about delivering exciting and worthwhile content to mobile phones.
Tocmag.com own and operate a Web portal called http://www.tocmag.com where users can
either create mini mobile magazines or download these magazines to their mobile
phone. Tocmag is free to use and users only need to register if they wish to build a
magazine. Tocmag.com is aimed at end users who wish to share pictures and video with
their friends, marketers who which to entertain a global audience with exciting
multi-media content, or publishers large and small who wish to spread their content
over the mobile network. The core technology behind the Tocmag.com portal is also
available to companies requiring mobile publishing solutions from Three O'clock Ltd.
(For more information visit http://www.threeoclock.com)

Media Contact:
Mark Walters
Senior Press Officer
Tocmag.com

Web Site = http://www.tocmag.com

Contact Details = Mark Walters
New Marks Street
London
England
EC2 3ER
mark.walters@threeoclock.com