Using your target customers to shape your model

Released on = April 17, 2006, 5:48 am

Press Release Author = Gennadi Elizarov

Industry = Construction

Press Release Summary = In the fall of 2005, four partners began to put together the
foundations for Buildbuy.com. Based in Washington, DC Horace Jennings has led the
marketing efforts of this startup.

Press Release Body = The concept of Buildbuy.com is to bring all the suppliers of
building materials to one site online. A match maker of sorts to give the buyers of
building and construction materials a way to choose from multiple suppliers. The
idea of combining an on going auction and a one stop forum where a buyer can locate
any products used in construction. Horace Jennings is heading the efforts to
recruit all the suppliers in the industry.
Horace states \"As it is played now, the game is not open to competition. I want a
buyer to have access to five suppliers on any product so they will know the best
deal out there. It is a great idea but a tough mission but the end result will be
that our buyers will save money and our suppliers will make money.\" Now how does one
go about getting this large pool of suppliers to come online? As I followed Horace
in his daily routine, I witnessed a day packed with phone calls and emails courting
every supplier on a list that seemed never ending. \"We are interested in comments or
suggestions that the industry can give us. Even if I cannot get a supplier\'s
commitment I always manage to get their take on the idea. We have changed the model
based on their feed back and that will make Builbuy.com a site that is built to
order.\"
\"The vision is clear for the co founders but the path is ever changing.
So the sell is strong and in between his day, Horace Jennings also has to keep going
back to the site builder another co founder, Chocku Vellayan. Chocku Vellayan has
many years of programming behind him but as he states \"I have focused on making this
site easy on the user. No bells and whistles, I want the users to walk thru the site
without getting overwhelmed by all the graphics.\"
The launch is planned and the story on Buildbuy has yet to be played out but the co
founders are confident of finishing this story with a bang.

Web Site = http://www.buildbuy.com

Contact Details = Contact
http://www.BUILDBUY.COM
801 Varnum Street NW
Washington DC 20011
Tel 202 330 7525
email buildbuy@cs.com

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