Released on = June 22, 2006, 8:37 pm

Press Release Author = Nimesh

Industry = Telecommunications

Press Release Summary = ValueFirst to represent enterprise-only MVNO in Asia-Pacific
conference

Press Release Body = ValueFirst to represent enterprise-only MVNO in Asia-Pacific
conference

June 2006, Singapore

Singapore, 2006 - ValueFirst will represent MVNOs (Mobile Virtual Network Operator)
for enterprises in the Asia-Pacific conference to be held from 12th July 2006 to
14th July 2006 in Singapore. ValueFirst, which is a leading MVNO for data services
with over 350 enterprises as its customers, has established operations in Germany,
India, Pakistan, Romania and the UK.

Organised by Informa Telecom & Media, MVNOs & Mobile Brands Asia Pacific 2006
conference would examine the emergence of MVNO as an industry in the Asia-Pacific
region. The forum will be a confluence of experts from the telecom industry, the
consulting domain and the investor community and would focus on different business
models and the gamut of services that can be offered by the MVNOs.

ValueFirst is one of its kind MVNO with a clear focus on the mobile data needs of
enterprises. Mr. Vijay Shukla, Country Head, ValueFirst, has been invited to the
said conference as a mobile expert to speak on the business case for ValueFirst's
SMS-only MVNO offering to enterprises. The unique business model of ValueFirst
creates significant value for enterprises due to an extremely low TCO (Total cost of
ownership) of its solution and yet makes the model attractive because of high
customer stickiness and recurring revenue stream. The offerings of ValueFirst are
targeted and it has got a bouquet of products to cater to the specific requirements
of the SOHOs, SMEs and enterprises.

Since the MVNOs are yet to receive the due recognition as an industry, the telecom
regulators in various countries have still not modified the regulations to create a
level playing field for the MVNOs vis-à-vis the mobile operators. For example, in a
few countries, mobile operators hesitate to provide SS7 linkage to MVNOs due to lack
of clear regulatory mechanism to ensure mobile operators providing SS7 link to the
MVNOs.

The forum is likely to provide voice to MVNOs by highlighting the unique advantages
offered by them over mobile operators and expedite the perceptible need to review
the telecom regulations in light of the emergence of MVNOs.

About ValueFirst
ValueFirst Messaging Pvt. Ltd (www.vfirst.com) empowers its customers to communicate
between varied IT back-end systems and mobile phones using SMS Services. ValueFirst
provides a unique, end-to-end, global carrier-grade mobile data service. Its mobile
data service offering includes \"plug and play\" application licensing and hosting.
Employing a partnership with Mobile operators, ValueFirst acts as an MVNO (Mobile
Virtual Network Operator), with a clear focus on SMS mobile messaging. ValueFirst's
Mobile Messaging Platform is capable of delivering SMS services to virtually any
CDMA/GSM mobile handset. ValueFirst combines signaling information from the mobile
world with innovative applications running concurrently on its own IT applications
platform and thereby pave the way for mission-critical international messaging
services.


Web Site = http://www.vfirst.com

Contact Details = India