ABC Officecom Still Going Strong Almost A Decade After The Dot com Bubble Burst

Released on = July 7, 2006, 9:26 am

Press Release Author = Kelly Bingham / ABC Office

Industry = Small Business

Press Release Summary = Online office equipment distributor celebrates 10 successful
years online.

Press Release Body = Kaysville, UT, July 2006 - In 1996, ABC Office president Calvin
Barlow saw "the potential of the Internet" and decided to take a chance by offering
his office equipment product line in a new untried medium. Ten years later, ABC
Office skipped the dot-com crash, expanded their product line, and turned this
mom-and-pop shop into a global distributor of office supplies.

Established in 1980 as American Binding Company, Calvin Barlow's father, William,
sold binding equipment to local print shops and copy centers out of his Bountiful,
Utah, home. By the mid 80's, the business had moved from the Barlow home into a
4800 square foot office and warehouse. William retired in 1991, turning American
Binding Company (DBA ABC Office) over to his sons, Calvin and Brent.

In the late 90's, the "new economy" on the Internet was seeing phenomenal success.
Dot-com companies were popping up everywhere, stocks were rising, and fortunes were
being made over night. In 1996, ABC Office formally launched
http://www.ABCOffice.com. The company saw an immediate increase in sales and was
reaching markets previously inaccessible. The decision was made to transition from
a brick-and-mortar store to an e-commerce format.

In 2000, the Dot-bomb exploded. The "growth over profits" approach that led
companies to invest millions of dollars in Web sites and cyber-ventures was losing
ground. Humiliated high-profile Internet-based companies like Kozmo.com, Etoys, and
Pets.com declared bankruptcy, and existing corporations suffering heavy losses cut
back their Internet marketing.

While other companies were surveying the damage, and analysts were determining "what
went wrong?" Calvin and Brent pushed their online-company forward. Avoiding the
wild speculation that eventually doomed other Dot-coms, ABC Office applied
brick-and-mortar strategies to their virtual business.

ABC Office expanded their binding equipment product line to include office equipment
and supplies, office furniture, security systems and ID equipment. The move paid
off. Growth, fueled by significant Web market sales, necessitated the need for
expansion. The company relocated to Kaysville, Utah, and built a 27,000 square foot
facility that accommodated the needs of their burgeoning e-business.

Today, ABC Office remains at its core a family business and has developed into a
worldwide distributor of office equipment, serving customers in Utah, Mexico,
Nicaragua, Canada, Japan, Afghanistan, Great Britain and other global markets.


For further information, please contact Morgan Cloward, Marketing Director of ABC
Office, 1-800-658-8788, info@abcoffice.com


####



Web Site = http://www.abcoffice.com

Contact Details = ABC Office
1142 West Flint Meadow Drive
Kaysville, UT 84037
Contact Number: 801-927-3020
marketing@abcoffice.com

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