Released on = July 31, 2006, 8:37 pm

Press Release Author = The Lion Brewing Company

Industry = Food & Beverage

Press Release Summary = The Lion Brewery makes available it highly anticipated beer
for the Las Vegas area. Butt Monkey beer will be distributed by BMC Fine Spirits a
much regarded purveyor of Fine Wines, Belgian Ales and high-end Spirits.

Press Release Body = Being marketed as a "lifestyle brand" for consumers who don't
take themselves seriously, but do take beer seriously, the company says. Butt Monkey
is brewed and bottled by The Lion Brewery, Wilkes-Barre, Pa. Available under the
brand are Chimp Chiller Ale, Ape Ale, Lemur Lager, Baboon Brew and Orangutan Juice.
A six-pack retails between $6.99 and $7.49.

Web Site =

Contact Details = BMC Fine Spirits
4185 W. Post Rd.
Las Vegas, Nevada 89118
702-733-2003