Crafting tradition on the web

Released on = July 4, 2006, 2:49 pm

Press Release Author = Sambhav Rakyan

Industry = Apparel & Fashion

Press Release Summary = KraftIndya is a Melting Point of Indian Handicraft and Culture

Press Release Body =

New Delhi, India July 7, 2006-- The first week of July saw the launch of
KraftIndya.com - a unique ecommerce website - showcasing a wide range of ethnic
Indian handicrafts. KraftIndya.com make available to people all across the world the
cultural richness and diversity of India that is epitomized in the intricately
handcrafted items.

What sets KraftIndya.com apart from all other websites displaying Indian handicrafts
is the benevolent approach and cultural sensitivity it brings to the business of
handicrafts. KraftIndya.com forays into the online handicrafts domain with the aim
of globally promoting the rich Indian art and providing a better and more convenient
online shopping experience.

The website lists products across all categories including artifacts, handbags &
accessories, home accessories, jewelry, organic clothing, paintings, and stationery.
A product category that sets KraftIndya.com apart is organic clothing, which is
especially manufactured to promote environmental responsibility. All the products on
the website are complemented with visuals, detailed description and specifications
about make and material. The easy-to-navigate structure makes it easier for the
customer to purchase just at the click of the mouse. KraftIndya.com offers
transactions in various currencies to the delight of various nationals.

As a commitment to provide more value to the customers, KraftIndya.com offers free
shipping and a complimentary gift to all the customers in the first phase of its
launch. Each product when delivered will be accompanied by a Certificate of
Assurance, outlining the commitment to quality and assurance to its customers.
Another distinctive factor of KraftIndya.com is the quick delivery of products
within 5-7 days of order anywhere in the world.

As a move toward responsible business practice, KraftIndya.com is set to share the
benefits with the hard-working craftsmen who produce these cultural items that so
beautifully decorate our surroundings. Inspired by this thought, the founders have
formed Awaaz (meaning Voice), an NGO which will be receiving 5 % of all revenues
generated by KraftIndya.com. Awaaz is specifically formed for the upliftment of
skilled Indian craftsmen, who work from the interiors of India.

KraftIndya.com is a company driven by ethics and principles. The organization
directly sources our products from master craftsmen from all parts of India - a
country where culture changes after every 100 miles. With every part of India
singing a different story, KraftIndya.com is set to make accessible to you every
aspect of exquisite Indian art and cultural products.

KraftIndya.com plans to keep broadening the products portfolio by bringing in
products that reflects India's cultural diversity and also offer cultural choices to
the customers. We don't mind more choice, do we?




Copyright © 2006 KraftIndya.com. All Rights Reserved.

Web Site = http://www.kraftindya.com

Contact Details = Media Contact

Sambhav Rakyan
Corporate Communications
D-6B / 6072 /5, Vasant Kunj
New Delhi - 110070
Email: Communicate@KraftIndya.com
Tel: 91-11-42148121
Fax: 91 - 11 - 42148121
http://www.KraftIndya.com

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