Released on = July 6, 2006, 5:55 am

Press Release Author = Dina El Banna - Senior Marketing Executive, Raya Contact Center

Industry = Telecommunications

Press Release Summary = Egypt was able to successfully position itself as a call
center destination for global businesses. At the forefront of this industry stands
Raya - A full fledged call center providing you with outsourcing services that
enhances customer interaction, increase sales and reduce costs with risk mitigation



Press Release Body = According to a recent Datamonitor report, "investors from
Western Europe and North America are likely to be impressed with Egypt's
opportunities on several fronts, including: workforce, business culture, stability
and industry development." The report concludes that, "Evidence in favor of Egypt as
an offshore contact center location is compelling".

Egypt is strongly emerging as a global call center destination, consented by
international business intelligence pioneers - A.T.Kearny and Datamonitor, with a
highly competitive industry offering a combination of operational expertise, people
skills, cutting-edge technology, and competitive pricing schemes. According to
A.T.Kearny, Egypt ranks number 12 on overall index rating for offshoring
destinations world wide.

According to industry analyst Datamonitor, the demand for Egyptian outsourced
offshore call centers is expected to grow by 50 percent over the next three to four
years. The analyst group also reported that Egypt could see its call center industry
expand more than fourfold from 1,500 seats in 2005 to 7,000 by 2010, provided the
right buttons are pushed in terms of keeping the flow of university graduates
available and keeping the tax incentives attractive for North American and European
countries looking to outsource.

Egypt has proven to be a far less expensive call center option than central Europe,
Canada and Mexico; the latter two have traditionally been favorite destinations for
US-based outsourced customer care.

The competitive edge of the call center industry in Egypt is the direct result of
many factors:
. Plentiful workforce with more than 200,000 university graduates each year growing
at 28% annually.
. 88% of relevant workforce enrolled in secondary schools.
. 45% of population is of age 15 - 39.
. Egypt ranks among the best in average wages and the lowest in infrastructure cost
- A.T.Kearny.
. Rich with talented, skilled and multi-lingual labor.
. Major foreign universities reside in Egypt such as the American, British,
Canadian, German and French universities.
. Internationally accredited language institutions exist in Egypt teaching English,
German, French, Italian, Spanish and other languages.
. Due to its historic, touristic and geographic heritage, Egypt's culture is open
and used to westernized cultures.
. Egypt is centrally located between US, Europe and Asia with a favorable time zone
of GMT +2 allowing it to serve the globe round the clock.
. Egypt possesses a healthy commercial atmosphere that is backed up by international
country agreements.

There is a number of call centers currently operating in Egypt and serving the
globe, Raya Contact Center is at the forefront of this strong and emerging market.
Raya is ISO certified and operates from a new building with a state-of-the-art
telecom infrastructure accommodating for 800 seats powered by more than 850
multilingual and ICSA certified agents.

Raya\'s client base includes a number of offshore Fortune Global 500 companies such
as the IT Giant - Intel, marketing and re-mortgage firms like Cartel Group Holdings
in the UK. In the US its clients include major consulting groups; mortgage companies
& International long distance service providers as well as Microsoft, McDonalds,
Coca Cola, Carrier, Daimler-Chrysler, Citibank, P&G and others.

Khaled Shash, Director of Raya Contact Center said that we see the call center
business mainly driven by a company\'s ability to comply with the quality standards
required by large companies. \'By meeting these exacting standards, Raya has proved
its competences in call handling, technological capabilities, flexibility of
operations and, most importantly, commitment to quality. This recognition marks
another important milestone in Raya\'s success story in serving global companies in
Europe, US & the Middle East,\' he added.

On the other hand, the C3 contact centre, launched in 2001 as the first fully
dedicated outsourcing call centre, has provided a variety of services to both local
and multinational companies in Egypt, the Middle East, Europe, the US and Canada,
supporting Arabic, English and French speaking clients over three continents. Its
clients include the Wall Street Journal Europe and Tele-2.
As part of its expansion plans in the call center industry, Raya acquired 25% of C3
call center, by adding C3, operations will reach over 1100 agents, an acquisition
that will make Raya the largest call center operator in the Middle East.
Xceed provides its outsourcing services with a capacity of 1,200 seats. It provides
business process outsourcing services to commercial and government clients,
including Microsoft EMEA, Oracle (Global Product Support), General Motors, Neuf
Cegetel and Carrefour.

Other outsourced BPO/call center providers in Egypt include Ecco and Tamima
Teleseen, a call center company which was born in response to the customer service
demands of direct response television.

With the objective of highlighting Africa and the Middle East's true potentials as
an outsourcing destination, Raya Contact Center was one of the Platinum Sponsors for
the Offshore Customer Management (OCM) International Conference held for the first
time in Egypt last June.
This conference is the fifth in a series that investigates and monitors global
offshoring trends. With international delegations from more than ten countries, the
conference entailed a combination of high profile case studies, investigative
workshops and open roundtables that intended to provide its attendees with insight
to the whole world of offshore.



Web Site = http://www.rayacontactcenter.com

Contact Details = Dina El Banna
Senior Marketing Executive
Raya Contact Center
Block 7A, El Motamayez District, 6th of October City, Giza, Egypt
Tel: (+2)(02)827 8900
Fax: (+2)(02)827 8902
sales@rayacorp.com