Press Release Summary = Digital Rights Management (DRM) as well as micro-payments are the emerging issues, which in turn will radically transform the value chain for whole of the broadband sector.
Press Release Body = Digital Rights Management is clearly the clue for broadband companies to reach their fullest potential. The issue, if resolved fully will introduce significant changes in the way businesses deliver Electronic data to their customers. This calls for some serious effort by Industry and Governments alike.
The two major business models emerging from the initial phase of implementation of DRM are: device-centric and software-centric authorized services. Mobile services have included a third type namely, network-centric wherein both the content as well as the player are limited to the delivery channel. This will subsequently shift control aspects to the network operators.
It is relevant to a number of industries, particularly the music industry that is facing piracy issues in the distribution chain. Digital downloads forms a major chunk of global music industry and is expected to grow expeditiously. Music sales through the Internet will reach a whooping $3.9 billion by 2008.
RNCOS’ recent market research report - “Digital Rights Management: Opportunities (2006)”, talks about the Digital Rights Management (DRM) systems vis-à-vis the global broadband market.
Analysts opine that –“ a host of companies, organizations and projects provide solutions for the implementation of digital rights management (DRM) systems. Each of these proposes its own system and architecture for the protection of digital goods in an increasingly networked environment”.
The report addresses the issues critical to the success of DRM technology:
§ The potential application area of Digital Rights Management in future § The key competitors in the global Digital Rights Management industry § The opportunities and threats for the Digital Rights Management Technology. § The major force driving the Digital Rights Management. § The future of DRM vis-à-vis the trends in the next generation security market.
Detailed statistics and analysis will help potential investors to navigate through the evolving opportunities in the potential areas of application of DRM technology.
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