Released on = August 29, 2006, 2:44 pm

Press Release Author = Xequte Software

Industry = Software

Press Release Summary = MailList King, Mailing List Management Software

Press Release Body = Wellington, NZ - 23 February 2006 - Xequte today announced the
release of MailList King v6.0, a major upgrade of their mailing list management
software.

MailList King brings the functionality of a mailing list server to a PC, allowing
users to easily create, manage and communicate with the people interested in their
products or organization. MailList King integrates with all popular e-mail
software (including Outlook and Outlook Express) or directly with mail servers to
retrieve mailing list messages (such as subscribes, removals and undeliverable
messages) and deliver automatic responses, double opt-in confirmations and
personalized, rich text messages.

Version 6.0 is the most significant upgrade since the first MailList King release in
1999, incorporating over 250 changes and improvements. While enhancements are
evident throughout the application, particular areas of focus have been performance
and improved functionality and reliability when sending.

The most powerful new features of version 6.0 center on the delivery of messages,
including a complete rewrite of the message sending infrastructure code to improve
speed and enhance reliability. In particular, the delivery status of every
recipient is now accurately monitored, allowing easy redelivery to failed
recipients. Also all automated tasks, such as acknowledgement messages and
automatic responses, are now delivered in a single batch for greater throughput.

A revamped Sending Tasks window functions as an \"Outbox,\" listing all of the active
sending tasks and allowing users to review their status, edit their properties or
restart any tasks that are paused or stopped due to error.

Automatic responses and welcome messages now support delayed delivery, e.g.
automatically sending a subscription reminder every 60 days, or delivering weekly
e-mail training courses.

Other sending improvements include a new progress dialog that displays the current
success rate and includes a \"Pause Sending\" button so delivery can be suspended
until later. Also, sending summaries are more informative and provide an option to
automatically resend to any recipients that failed

A new \"Corporate\" edition of MailList King has also been released, which is designed
to meet the needs of business customers. It offers sharing of mailing lists over a
network and a set of remote management commands that allow the mailing list to be
managed via e-mail (e.g. to export the mailing list or create and lock groups).

A powerful feature implemented for advanced users is conditional text, which allows
messages to optionally contain text based on a member\'s database field, e.g.
offering promotions based on the country of a message recipient or specifying
different salutations depending on their sex.

Much development time was devoted to optimizing all commonly used functions,
restructuring the database and improving data caching and buffering, making version
6.0 significantly faster in all areas than earlier releases.

New filters have been added to display the most active members or those that have
not been active for a specified period. Filtering is now also more powerful with
the ability to specify multiple search items, e.g. searching for the countries:
France, Germany and Spain.

Various improvements have been made to HTML compatibility including support for
background images specified in table cells and some commonly used, but non-standard,
HTML fields. Version 6 is better at cleaning non-standard HTML for messages
authored in Microsoft Word. Users can now also specify different HTML and plain
text format signatures and message headers and footers.

Other improvements include a new Vacation command that allows mailing list members
to temporarily disable delivery of messages, exporting and printing of member
records and storage of each message used to subscribe a user (in order to comply
with the Data Retention policy of some organizations). Membership graphs and
statistics have also been enhanced with faster rendering, printing and grouping of
data by month, quarter or year.

Further information, including evaluation copies, can be obtained from the Xequte
web site at www.xequte.com or from sales@xequte.com. MailList King runs on Windows
95/98/ME/NT/2000/XP and is priced from $99.50(US).


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About Xequte Software

Founded in 1998, Xequte Software creates multimedia and email software for Microsoft
Windows.

Their leading products, MailList King, Smart Pix Manager and DVD PixPlay have
received numerous top reviews and are some of the more popular products within their
market space. Xequte has also developed custom solutions for such companies as
Ofoto and Shutterfly.

For more information visit the Xequte Software web site at http://www.xequte.com or
contact sales@xequte.com

Web Site = http://www.xequte.com/maillistking/

Contact Details = Address: PO Box 11-301, Wellington
New Zealand

Phone Number: +64-25-299-7474
Email: contact@xequte.com