Synchronica plc Appoints New Chief Sales Officer

Released on = August 9, 2006, 8:11 am

Press Release Author = Synchronica plc

Industry = Software

Press Release Summary = Synchronica, an international developer and provider of
mobile device management and synchronization solutions, has announced the
appointment of Sascha Beyer as Chief Sales Officer (CSO).

Press Release Body = London, August 9, 2006. -- Synchronica, an international
developer and provider of mobile device management and synchronization solutions,
has announced the appointment of Sascha Beyer as Chief Sales Officer (CSO).

Beyer joins from Pointsec Mobile Technology, the leading player in the mobile device
security and services market, where he was Executive Vice President, Asia Pacific
and Africa. Beyer was responsible for establishing a presence for Pointsec in these
regions back in 2004, and built up a multi-million euro business in under two years.

Commenting on the announcement, Carsten Brinkschulte, CEO of Synchronica said:
\"Sascha Beyer brings to Synchronica a proven track record in IT / telecommunications
sales for both large and small companies. He has demonstrated his tenacity in sales
by ensuring that he always meets even the most aggressive of targets. He has the
breadth of experience that we were looking for, understands our industry well and
has demonstrated that he can execute effectively. I have pleasure in welcoming him
to Synchronica.\"

Beyer has been in the IT industry for over 13 years, working for start-up
organizations as well as global multi-million dollar companies. Prior to joining
Pointsec, Beyer held management positions in a number of IT companies including
Eracom Technologies, Utimaco Safeware, and GE Capital IT Solutions.

Beyer holds an MBA from the Graduate School of Business Administration in Zurich, as
well as an MSc in Internet Security from the same establishment.

About Synchronica

Synchronica develops and markets synchronization and device management solutions for
mobile operators, device manufacturers, and enterprises. Its product portfolio
ranges from data synchronization (DS) to device management (DM) and firmware update
over-the-air (FOTA). Synchronica has a strong track record in the SyncML space.
Products include the world\'s first SyncML DM server in a carrier-grade environment
and SyncML Gateway, which enables seamless synchronization of corporate data. Its
latest offering, Mobile Manager, provides companies with a robust mobile device
management solution for Windows Mobile-based devices. Headquartered in the UK with
offices in Berlin and Washington D.C. Synchronica plc is a public company listed on
the London Stock Exchange. More information is available at
http://www.synchronica.com

For more information please contact:

Nicole Meissner, CMO
At Synchronica plc
Tel.: +44 1580 830 033

Lindsey Lee, Josie Pearson or Denis Davies
At eclat Marketing
Tel.: +44 118 9895600
synchronica@eclat.co.uk

Web Site = http://ww.synchronica.com

Contact Details = Synchronica plc
Bodiam Business Park
Junction Road Bodiam
East Sussex
TN32 5UP
United Kingdom

Tel: +44 870 606 5550
Fax: +44 870 606 5045
info@synchronica.com

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