Released on = October 23, 2006, 3:11 pm

Press Release Author = Adia Diamonds

Industry = Environment

Press Release Summary = BATTLE CREEK, Michigan---Technology is putting some new
sparkle in the world of diamonds. Until recently, naturally occurring, mined
diamonds were relatively unchallenged in their quality and desirability. But now
laboratory-created diamonds, which possess the same properties as naturals are
poised to give them a run for the money.

Press Release Body = Adia Diamonds, a joint venture between Michigan-based
Pearlman's Jewelers and Ontario-based Advanced Optical Technologies Corporation
(AOTC), has become the first company to offer laboratory-grown fancy blue and
colorless diamonds for the luxury jewelry market.
Adia diamonds are created using a technologically advanced process that replicates
the conditions in which naturally occurring diamonds are formed.
"Adia diamonds are superior in quality and size to any lab-created diamonds on the
market today," said, 30 year industry veteran, Bill Pearlman, president of
Pearlman's Jewelers. "In fact, other than not coming out of a mine, they're
identical to natural diamonds in every way." Except in price. Laboratory-created
Adia diamonds cost a fraction of the price of natural colored stones.
Not only are Adia diamonds physically, chemically and optically identical to mined
diamonds but they are rare and unique, no two Adia diamonds are the same. Each one
is hand-cut in Antwerp, Belgium, to the highest quality standards and includes a
gem report issued by EGL USA. Every Adia diamond is laser-engraved with a unique
report number and the words "AOTC CREATED" insuring full disclosure.
Beyond the beauty of the diamond itself, all Adia diamonds are origin-guaranteed
and, therefore, absolutely conflict-free. Their production has virtually no impact
on the environment unlike all diamond mining practices. This makes Adia diamonds
particularly appealing to those who are looking for an environmentally friendly
choice in diamonds.
\"It\'s wonderful to see science and technology blend in a socially conscious way to
express beauty," said Claudia Kretchmer, of New York's Steven Kretchmer Designs.
"These diamonds are the perfect choice for designs that are forward-thinking.\"
Adia creates fancy blue and colorless diamonds up to one carat in size, with plans
to announce larger stones in the near future. In addition, the company offers an
impressive inventory of fancy yellow diamonds up to two carats in size. No other
lab-grown producer can currently match these sizes, colors and shapes.
So confident in these gems, Adia offers a lifetime buy-back, lifetime trade-up and a
14-day money back return guarantee for its customers.
Adia diamonds may be purchased directly through the company's website at
www.adiadiamonds.com. For more information, contact Bill Pearlman at 888-811-1529,
info@adiadiamonds.com.


Web Site = http://www.adiadiamonds.com

Contact Details = Bill Pearlman
46 West Michigan Ave. Battle Creek, MI 49017
1-888-811-1529
info@adiadiamonds.com