Released on = October 24, 2006, 5:43 pm

Press Release Author = Michelle Watters

Industry = Entertainment

Press Release Summary = FlapArt Inc. celebrates one year of International success
having been featured in Marie Claire Italy and in recent news articles on Fox News
and CBC News. FlapArt has perfected playing with people's minds and is celebrating
by introducing two new Alternative Book Covers just in time for the holiday season.

Press Release Body = It has been one year since FlapArt Inc. introduced dozens of
specialty gag Alternative Book Covers filling a previously void literary niche.
FlapArt is simple and easy to use - you simply remove your present book cover, apply
the FlapArt book cover and start playing with someone's mind.

Do-It-Yourself Vasectomy and Yes, I Think You're an Idiot, That's Why I'm Ignoring
You! brings the number of covers available from FlapArt to over 20.

FlapArt has something for everyone; from the risqué How to Make Your Mother a Porn
Star, to the outright ludicrous Perfecting the Art of Fart Projection. Younger and
older siblings alike love How to Get Your Brother/Sister Kicked out of the House.
Finally, a gift for that hard to buy for person.

The Nutritional Benefits of Nose Picking is FlapArt's Top Seller. It has been sold
in 11 countries around the world. The cover also guarantees you a little privacy
when you're reading in public. "People tend to leave you alone when you're reading a
book like that. They definitely won't shake your hand!" says FlapArt Creator,
Michelle Watters.

Watters created FlapArt as a way to re-enter the work force while maintaining close
ties to home. She is based in Ottawa and spent 10 years as a stay at home mom. She
is thrilled that the public has embraced this simple yet very effective gag. "I'm so
excited that there are so many people out there creating laughter and what better
way to celebrate FlapArt's success then with two new covers?" states Watters.

FlapArt makes it easy to be creative. The next time a friend or family member puts a
book on their gift list, FlapArt it. Instead of getting the book they asked for they
think they\'re getting Fast Track to Prison - Exploring the Many Benefits of Life
Behind Bars. Suddenly everyone is laughing and talking and you\'ve created an event.

FlapArt is confident that their two new covers will soon become best sellers.
FlapArt is available in select bookstores and specialty boutiques worldwide and
online at www.flapart.ca.

Start judging books by their covers and start playing with a stranger mind.

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Web Site = http://www.flapart.ca

Contact Details = FlapArt Inc.
Suite 116
5929L Jeanne D\'Arc Blvd
Ottawa, Ontario, Canada
K1C 7R2
613.552.8514
michelle@flapart.ca