Lobby PR Signs Strategic Agreement with Maussen Communications PR From the Netherlands
Released on = October 28, 2006, 10:06 pm
Press Release Author = Hans A.H.C. de Wit, Country Manager Turkey/Greece
Industry = Management
Press Release Summary = Lobby PR, one of Turkish leading PR and Lobbying companies Signs Strategic Agreement with Maussen Communications & PR From the Netherlands
Press Release Body = Amsterdam, the Netherlands - Istanbul, Turkey October 27, 2006 -- -- Lobby PR, a leading Turkish PR, Events and Lobbying firm, established in 1992 by Mr. Unal Uzun, Chairman of the Company, signed a strategic agreement lately in Amsterdam with one of the most prestigious Dutch PR companies: Maussen Communications & Public Relations of Amsterdam, the Netherlands, which is part of the Dutch PR Group.
"Next to Advertising, there is a globalization trend going on in PR. Therefore, we are pleased that we signed a contract with Maussen Communications & Public Relations," according to Mr. Omer Uzun, GM of Lobby PR. "We both have the same opinion: PR is nor solely about media relations but about managing the relationship between a company and its public and audience, and we have to do that according to international standards."
Bart Maussen, Managing Director of both the Dutch PR Group and Maussen Communications & Public relations added: \"Turkey and The Netherlands are already strong business partners and we think that we can build bridges between the two cultures. I think it's important to show the world that Turkey is a strong and important market to do business with. We already have experiences with bringing a Turkish company on the Dutch market (LTB), and at the moment we are approached by Dutch and American companies willing to enter the Turkish market.\"
Maussen Communications & Public Relations B.V., has a network of more than 80 offices world-wide, and is set to expand further by establishing a presence in the Turkish market, working in conjunction with Hans A.H.C. de Wit, an internationally noted Communications expert who is Country Representative for Maussen Communications & Public Relations Turkey/Greece.
One thing that Mrs Ozge Uzun, Account Director of Lobby PR stresses: "PR is not simply a matter of presenting messages to be picked up by the media. It depends on marketing strategy that foresees all eventualities, whether these are opportunities or threats."
"One of these opportunities," she said, "is a higher demand for luxury goods and fashion in Turkey." The same for the automotive industry: "If we look at some of Maussen's clients (BMW, Mini, Pon's automotive), we have identical clients (Audi, Porsche and Dogus automotive) and we see a lot of developments for luxury goods and fashion, where Maussen have s strong presence."
According to Hans de Wit, Lobby PR is a good match for Maussen Communications & Public Relations, in Turkey. Not only with regard to clients but also business culture. "Lobby PR has a young and dynamic team, with an excellent business network, and they are aware of the latest trends in Turkey. And because of their extensive network, they can help easy foreign companies to enter successful the Turkish market.\"
Contact: LOBBY Public Relations Alper CANYAS Phone: +90 212 284 63 63 GSM: +90 532 606 27 93 www.lobby-pr.com or Hans A.H.C. de Wit +90 533 734 6912 www.maussen.com hans.dewit@maussen.com
Web Site = http://www.maussen.com
Contact Details = Maussen Communications & Public Relations B.V.
Keizersgracht 174 1016 DW Amsterdam The Netherlands
2025
