Released on = October 12, 2006, 8:07 am

Press Release Author = Vijay

Industry = Telecommunications

Press Release Summary = ValueFirst Launches SMS Helpline for Women employees @ 6070

Press Release Body = ValueFirst Launches SMS Helpline for Women employees @ 6070

October 2006, Gurgaon

Gurgaon, 2006 - ValueFirst launched a SMS helpline for women employees, which was
inaugurated by Dr. Girija Vyas in "BPO best practices in Employee Security" held in
Gurgaon on 6th October.

Employee security has become a serious concern for BPOs especially after few
incidents which took place recently. The brutal rape and murder of a female BPO
employee in Bangalore and subsequent protests by IT-ITES employees in the city,
complaining of lack of security for employees -- especially women, while commuting
to and fro work at odd hours -- has put the industry on the defensive and it is
reviewing employees\' security. As the BPO employees have to join and leave the
office at erratic times, women security is of prime importance to BPOs.

BPO News in association with CCAI (Call centre association of India) and NCW
(National commission for women) organized a conference on "BPO best practices in
Employee Security", which was attended by the delegates from state government IT
departments and leading BPOs.

The conference brought to light new technologies being used to ensure employee
security. A presentation on Vehicle tracking system was given by the MD of Micro
Technologies and Mr. Vijay Shukla, Country Head, ValueFirst presented on the use of
mobile messaging services (SMS) being used for ensuring employee security.

Dr. Girija Vyas, also unveiled the SMS helpline (6070 help) being offered by
ValueFirst as a public service for the employee security. Using this helpline, any
employee can send in the SMS to the number 6070 (SMS help GNG ) which would
then be automatically forwarded to the police department of Gurgaon. The service
would be available nationwide on all operators and the user will have to just type
the three letter abbreviation of the city.

Speaking at the launch ceremony Mr. Deepak Kapoor, CEO and founder BPO News, said,
"BPOs should seek the help of latest technologies to resolve the problem of Women
security". "ValueFirst also plans to launch a paid service for the employee
security, which will be much more feature rich than the current service which is
free for all employees", said Mr. Vijay Shukla, Country Head, ValueFirst
(www.vfirst.com).


About ValueFirst
ValueFirst (www.vfirst.com) empowers its customers to communicate between varied IT
back-end systems and mobile phones using SMS Services. ValueFirst provides a unique,
end-to-end, global carrier-grade mobile data service. Its mobile data service
offering includes \"plug and play\" application licensing and hosting. Employing a
partnership with Mobile operators, ValueFirst acts as an MVNO (Mobile Virtual
Network Operator), with a clear focus on SMS mobile messaging. ValueFirst's Mobile
Messaging Platform is capable of delivering SMS services to virtually any CDMA/GSM
mobile handset. ValueFirst combines signaling information from the mobile world with
innovative applications running concurrently on its own IT applications platform and
thereby pave the way for mission-critical international messaging services.


Web Site = http://www.vfirst.com

Contact Details = www.vfirst.com