Released on = November 8, 2006, 12:53 pm

Press Release Author = TJ Johnson/O\'Brien Industries, Inc.

Industry = Computers

Press Release Summary = Mary Ann O'Brien, President and CEO of OBI will work closely
with Gateway's leadership team to ensure the integrated marketing campaign and brand
elements will be leveraged across the multiple business units.

Press Release Body = Omaha, NE, November 7rd, 2006 -- Omaha-based O'Brien
Industries, Inc. (OBI) today announced that it has been selected by Gateway, Inc. as
its marketing and advertising agency of record. OBI's goal is to leverage Gateway's
past history of excellent products and superior customer service while solidifying
its reputation as one of the most trusted and competitive leaders in the PC market.

Mary Ann O'Brien, President and CEO of OBI will work closely with Gateway's
leadership team to ensure the integrated marketing campaign and brand elements will
be leveraged across the multiple business units to ensure consistency and
measurement. OBI will direct marketing, advertising, media buying and promotions
for Gateway. OBI has secured Initiative, one of the country's leading independent
media services companies, to purchase media on behalf Gateway under this agreement.

"We selected OBI due to the company's unique customer-centric approach to developing
marketing strategies and campaigns," said Bart Brown, senior vice president, Gateway
Direct. "As we enter the holiday buying season, I'm pleased to have an exciting new
campaign that captures the spirit of Gateway and our focus on customer
relationships."

"The Gateway brand is known for its history of providing customers with high-quality
products backed by outstanding service and support," said Mary Ann O'Brien, CEO,
OBI. "I'm excited about OBI's role at Gateway as the company returns to these
strong roots. Gateway has taken a proactive approach to improving customer
satisfaction using OBI's proprietary O'Brien_Voice of the Customer (o_VoC)
methodology, and the upcoming campaign will reflect many of the findings from this
research."

About O'Brien Industries, Inc.:
O'Brien Industries, Inc. offers a wealth of expert knowledge for marketing and
advertising strategies. Clients include industry-leading companies such as Intel®,
Targus®, MomentumSiT, and LenovoT. To take clients to the next level, OBI uses
innovative strategies, combined with common sense, to maintain a flexible and
positive environment for the client. OBI's proprietary O'Brien_Voice of the
Customer (o_VoC) methodology studies the experience or interaction between a
company/supplier and their customer from the point of consideration to the point of
disposal from a customer perspective. See http://www.obiinc.net or call 402-293-7999
for more information.

About Initiative:
Initiative is one of the country\'s leading independent media services companies.
The company brings together an unparalleled capital of media expertise, global
research and technology to deliver effective media communications solutions for
marketers to grow brands and build business. With a presence in nearly 20 markets
in North America, Initiative manages media planning and buying for numerous leading
corporations including AOL, Bayer Corporation, CBS and Showtime Networks, Coors
Brewing Company and The Home Depot. Globally, the company operates 95 offices in 58
markets on six continents. Initiative is a member of the Interpublic Group of
Companies.



Web Site = http://www.obiinc.net

Contact Details = Contact: TJ Johnson
O'Brien Industries, Inc.
10360 Ellison Circle Drive
Omaha, NE 68134
Office Phone: 402.493.7999
Cell Phone: 712-574-2922
Blackberry: 208-275-9678
Email: tjohnson@obiinc.net