Released on = November 2, 2006, 7:09 am

Press Release Author = surfgeeks.com llc

Industry = Computers

Press Release Summary = When Robert G. Hermansen Jr. went shopping for calendars and
art to liven up the walls at his network consulting and web design company Pure
Energy Concepts, Inc., he came home empty-handed. Finding no artwork designed with
the tech industry in mind, he did what any savvy entrepreneur would do - borrowed
thousands of dollars, hired beautiful models and developed what would become the
first ever computer-centric pinup calendar, Data Dreams 2007.



Press Release Body = When Robert G. Hermansen Jr. went shopping for calendars and
art to liven up the walls at his network consulting and web design company Pure
Energy Concepts, Inc., he came home empty-handed. Finding no artwork designed with
the tech industry in mind, he did what any savvy entrepreneur would do - borrowed
thousands of dollars, hired beautiful models and developed what would become the
first ever computer-centric pinup calendar, Data Dreams 2007.

(PRWEB via PRWeb) November 1, 2006 -- Even to technology experts, all circuit
boards, chips and computer components start to look the same after a while. That\'s
why Robert G. Hermansen Jr., owner of the New Jersey based network consulting and
web design firm Pure Energy Concepts, Inc., started scouring the Internet and local
malls in search of tech-centric art and calendars to decorate his office walls.
After sifting through stacks of art directed towards every industry but his own,
Hermansen\'s fruitless search quickly led to his latest business opportunity. In
February 2006 he started Surfgeeks.com LLC, hired a roster of professional models
and developed the first ever full-color girly calendars for IT professionals -- Data
Dreams 2007.

If companies want to have their computer-related equipment or products featured
with our models, that can be arranged


The pages of the Data Dreams 2007 computer calendars feature alluring models posing
with laptops, flat-screen monitors or data discs instead of sports cars or power
tools. \"Of the 15 million listed networking and computer professionals worldwide, 83
percent of them are males,\" Hermansen says. \"Shouldn\'t they have their own computer
calendars?\"

Using only viral marketing tactics, Hermansen sold the first run of 1200 girly
calendars within one month. From August through mid-October 2006, a period typically
slow for calendar sales, his sales figures remained strong and Surfgeeks.com
received more than 464,000 hits.

\"In August, we sent information on our computer calendars to Calendars.com, whose
site says that it may take up to six weeks for them to reply to product
submissions,\" says Hermansen. \"We heard from them the next business day, so we knew
we had a viable product on our hands. I think we found a market that didn\'t exist
before.\"

In addition to being available on Calendars.com and directly from Surfgeeks.com, the
Data Dreams 2007 girly calendars are offered at Amazon.com and at the 500 nationwide
mall kiosks operated by Calendar Club, a subsidiary of the San Francisco Music Box
Company. Hermansen expects to expand availability to several other national
booksellers and retailers in time for the holiday shopping season.

\"96% of calendar sales take place between Thanksgiving and Christmas,\" Hermansen
says. \"Using current sales data, we expect our sales to top 30,000 units during that
window.\"

This February, Hermansen plans to begin shooting Data Dreams 2008 with advertising
opportunities for equipment providers like Dell, HP, Cisco, and Avaya. \"If companies
want to have their computer-related equipment or products featured with our models,
that can be arranged,\" Hermansen adds.

For a closer look at the unique computer calendar designs of Data Dreams 2007 and
more computer geek gifts and artwork, please visit Surfgeeks.com.

About Surfgeeks.com:

Started in 2006 to satisfy an unfulfilled technology industry niche, Surfgeeks.com
offers tech-centric art, apparel and the Data Dreams pinup calendars that have taken
the calendar industry by storm. The artistic visionaries at Surfgeeks.com produce
eye-catching artwork created by IT people and for IT people.




Web Site = http://www.surfgeeks.com

Contact Details = 70 south 7th ave