Released on = December 22, 2006, 9:28 am

Press Release Author = Paul Bol Raap, Managing Director

Industry = Food & Beverage

Press Release Summary = F&B And Hotel Managers Need To Maintain Momentum After
Holiday Rush

Press Release Body = After the pressures of holiday travel and partying are over,
there is a tendency for F&B and hotel workers to sit back and breathe a collective
sigh of relief. While that's understandable, it is critical to build upon the
holiday momentum in order to maintain sales and profitability at the highest
possible levels throughout the coming year.

"Many restaurants, bars and hotels benefited from being visited by new customers
during the holiday season, and many of those same customers are likely to return
throughout the year if they were initially pleased with the service they received,"
says Paul Bol Raap, Managing Director of Dubai-based International Hospitality Check
(IHC).

"That's why it remains important for management to continue monitoring their staff
and service personnel to ensure that hard-won new customers continue to receive the
same level of customer service that attracted them to the business in the first
place," he added.

Many employees are encouraged to be at their best during the holidays because of the
promise of bonuses and the generosity of guests who typically tip more during that
season. After those incentives are gone, service level measurements may fall. This
often results in an inconsistent level of quality that drives new customers away and
disappoints existing customers as well.

All of this illustrates why so many F&B and Hotel Managers turn to IHC in order to
receive detailed customer experience reports from mystery shopping professionals who
visit the client's establishment posing as ordinary customers ordering meals or
acting as guests.

These reports provide an accurate measurement of an actual customer's experience and
provide management with a tool that can be used to both reward diligent employees
and provide correction to employees who are not performing to the organization's
service levels.

"Often times it is possible to spot a declining service trend early and take the
necessary steps to correct it before damage to the business's reputation results,"
Bol Raap added.



Paul Bol Raap invites anyone who is interested in going undercover, as well as
business owners who want to see how their customer's perceive the quality of their
products and services, to visit http://www.internationalhospitalitycheck.com or
contact Paul Bol Raap directly.
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Web Site = http://www.internationalhospitalitycheck.com

Contact Details = Paul Bol Raap, Managing Director
Worldwideservicecheck FZ-LLC-
Internetcity, P.O. Box: 73030
Dubai (UAE)