Released on = December 8, 2006, 5:24 am

Press Release Author = The BlueBox

Industry = Small Business

Press Release Summary = This week saw the launch of The BlueBox\'s most recent
development, which is set to answer the prayers of the multitude of businesses
globally who cannot afford to employ developers to build them reporting digital
dashboards; who don\'t have the budget to spend thousands of dollars communicating
KPIs to their staff via traditionally expensive BI solution providers; and who are
tired of having their reporting needs dictated by someone other than their internal
business strategists.

Press Release Body = According to Carl Verster, marketing manager for The BlueBox
\"it really is a simple, yet beautifully structured solution for managing business
KPI reporting. I actually can\'t wait to see the markets reaction to the product!
BlueBoxWidget is perfectly positioned for global appeal, and business owners, CEOs,
MDs and senior managers are going to love it!\".

Those that are familiar with the \'Widget\' (or Gadget) concept might be more used to
seeing Widgets in the form of calendars, tickers, clocks and the many other very
appealing looking, but ultimately not exceedingly useful, desktop toys. The BlueBox
has taken this framework and achieved a significant milestone in applying their own
BlueBox technology to give Widgets a business purpose and making the BlueBoxWidget a
\'must have\' business communication device and business intelligence tool.

BlueBoxWidget represents the cutting edge in internet technology; raising the bar
for desktop reporting by providing a hosted solution which has the flexibility of
allowing data to be pushed from various data sources (including manual input) and
pushed to either desktop, or browser embedded solutions while embracing the Service
Oriented Architecture (SOA) philosophy and the social phenomenon that is Web2.0.

BlueBoxWidget.com is essentially a data gateway, allowing users to store data in a
centralised location, and then push it out to their target audience, be they staff;
customers; suppliers; associates; public in a variety of forms. The system allows
one to add unlimited \'data items\' to their own personal back-office account. Each
Data Item is specified as, for example a bar graph, dial, text, link etc. and users
can then choose to input the data manually, directly on the www.blueboxwidget site,
or have the data dynamically fed to the site via XML or \'direct link API\' methods.
The Data Items are then \'viewed\' as Widget Windowlets on the users\' PC desktop using
the BlueBox Desktop Widget or in web- or intranet-pages as page widgets. Users can
also \'export\' their Data Items as live feeds in XML or ATOM format, and these have
been adapted to \'one click\' links into standard feed platforms such as Google,
Pageflakes, AOL and the like.

Some of the features of this release include:

* Personal BackOffice
* Management of Users/ Viewers and Groups
* Multiple Data publishing formats (graphic and text)
* Google, Pageflakes, AOL, XML, ATOM etc. integration
* C Analytics
* Customisable to read users own data
* Attractive and user friendly GUI

MD of The BlueBox, Paul de Villiers says that "with the advent of the evolution of
web services, businesses are increasingly looking to open architecture suppliers for
their solutions. Business Intelligence has been an expensive and hard to obtain
ideal that has only been available from \'big name\' providers. BlueBoxWidget makes BI
accessible and affordable to everyone, large and small!\"

For further information on the news that is the subject of this release, please
visit www.blueboxwidget.com

Web Site = http://www.blueboxonline.com

Contact Details = 157 Pietermaritz Street
(033) 3944834
(033) 394 6686
maneka@bluebox.co.za