Released on = January 31, 2007, 4:33 pm

Press Release Author = Mark Leishear/Bella\'s Cookies

Industry = Food & Beverage

Press Release Summary = Bella's Cookies, a natural & organic cookie company from
Milton, DE., uses national retail trends & company history in releasing their 2007
all natural & organic holiday cookie specials.

Press Release Body = Milton, DE - February 1st 2007 - Whether it's cards, candy,
cookies, jewelry, dinner, dancing, or a quiet night at home, consumers are quickly
making Valentine's Day a "hot holiday." In 2006, the average consumer spent $101 on
Valentine's Day (up from the previous two years); in 2007, it's estimated $14
billion will be spent on various types of gifts, with men once again leading the way
in purchases. For Bella's Cookies of Milton, current trends in retail purchasing
along with company history are how Bella's plan their annual Valentine's Day
specials.

A quick list of the most often purchased items on Valentine's Day will show that
cards rank first (62%), then flowers (52% decreasing), sweets/confections (47%) and
jewelry (22% increasing). Spouses or significant others are the most often
purchased for, while family members, friends, teachers and co-workers follow
thereafter. "Over the past week, we've been monitoring traffic to our website, and
page views to our Holiday Cookies are increasing," said Mark Leishear (Director of
Sales & Marketing for Bella's Cookies) "people are getting into their Valentine's
Day mindset." One of the most commonly viewed categories on BellasCookies.com is
the "Holiday Cookies" section. On select holidays throughout the year, Bella's
bakes a select lineup of all natural & organic holiday cookies that bring back
memories of childhood. The demand for these types of cookies has pushed Bella's
internet site to the first listing on major search engines such as Google, MSN,
Yahoo & AOL. National online purchasing trends combined with purchasing habits from
customers of previous years are the two major influences on what Bella's Cookies
offers as their holiday specials.

Research from both Bella's and 2006's national data show that men are the biggest
gift givers on Valentine's Day, as well as middle-aged consumers & those who give
"friendly gifts"(office worker/school teacher/etc). Catering to those groups is
apparent in this year's Valentine's specials from Bella's. Their premier gift for
2007 is a flower-cookie pop arrangement called the "Garden of Eatin". 9 heart
shaped cookies (a mix of Champion Chunk & the Woo-Woo) are arranged in fabric lined
wicker basket and decorated with greenery. The garden sells for $34.99. Also new
this year is a heart-shaped all natural & organic cheesecake (available with an
organic cherry topping), rosewater thins, debutantes, and other assorted gift
arrangements. Consumers age 45-54 are typically the most generous when giving gifts
on Valentine's Day, spending on average $129 each. For those who put off finding
their Valentine's Day gift, Bella's posts an "in-by-date", which allows customers to
pick from their full range of products, up to a certain date. "After that date has
passed, orders are subject to what's in stock," said Leishear.

A recent CNN/Money (12/22/06 www.money.cnn.com) poll showed that 75% of men and
women with a significant other are expecting a Valentine's Day gift this year. With
only a few weeks left until the "Day of Romance," pre-planners are getting ready
now. "After Valentine's Day, we get a little break from the special cookies. the
holidays are a great time for new tasty treats, but from a production side, it can
get pretty crazy."

Bella\'s Cookies is Delaware\'s 1st All Natural & Organic Cookie Company specializing
in the aforementioned as well as Vegan & Holiday Cookies. Cookies can be ordered
online at www.BellasCookies.com or can be purchased at various retail locations
throughout Delaware & Maryland. They can be reached by phone at 302-684-8152.

# # #


Web Site = http://www.BellasCookies.com

Contact Details = Bella\'s Cookies
18572 Cool Spring Rd.
Milton, DE. 19968