Released on = January 8, 2007, 11:42 am

Press Release Author = Mary French

Industry = Real Estate

Press Release Summary = Rose now uses IDX, Inc.'s primary application, IDX Broker,
to display and completely integrate Multiple Listing Service (MLS) listings on his
personal website.

Press Release Body = EUGENE, ORE. - Eugene based IDX, Inc. today announced the
addition of Coldwell Banker Walter Williams Realty's William Rose to its suite of
real estate clients. Rose now uses IDX, Inc.'s primary application, IDX Broker, to
display and completely integrate Multiple Listing Service (MLS) listings on his
personal website. This allows him to retain leads generated from direct traffic,
rather than losing out to the listing broker through the use of traditional framed
MLS search tools.

The IDX Broker application provides agents, brokers and other real estate
professionals with the tools needed to create a competitive advantage in a growing
real estate market.

The objective in developing a website with an integrated IDX/MLS data feed is to
generate new leads quickly at a low cost to the client. With automatic email
announcements, custom client home views and advanced admin and integration controls,
Rose's clients now have access to the entire MLS database on his website. This
gives his website an advantage over those that don't integrate the MLS listings with
the IDX search tools and gives his listings free advertising on other real estate
websites that also display the MLS data.

Additional benefits of using IDX Broker include the ability to automatically create
featured listing pages, check the status of new MLS listings and generate automatic
emails 24/7. And as a member of Florida's St. Augustine and Northeast Florida
MLS's, Rose provides his clients with access to a wider range of listings, giving
him an edge over the competition.

About William Rose
For William Rose, real estate isn't just a job, it's a passion. William is a member
of the National Association of Realtors, the Florida Association of Realtors, the
Northeast Florida Association of Realtors and the St. Johns County Board of Realtors
and is a home marketing expert. Whether you are buying, selling or relocating,
William offers unmatched service and results and is dedicated to making every step
of your real estate transaction as smooth as possible.

About IDX, Inc.
Headquartered in Eugene, Oregon, IDX, Inc. is a leading provider of web-based
applications for real estate professionals throughout the U.S. IDX, Inc. offers two
primary applications: IDX Broker and SLM Pro. IDX Broker allows individual real
estate agents and brokers to integrate listings from their Multiple Listing Service
(MLS) seamlessly into their own real estate website. This integrated IDX data feed
allows agents and brokers to generate and manage leads online from all listings in
their respective area of specialty. SLM Pro is a Sponsored Listings Management
marketing program that assists businesses with the complex task of creating and
managing a dynamic online marketing plan. SLM Pro uses a unique approach to online
ad placement that maximizes the overall reach of a user's website, while delivering
relevant and targeted traffic efficiently. For more information about IDX, Inc.
services and products, please visit http://www.idxbroker.com or call (800)421-9668.



Web Site = http://www.idxbroker.com

Contact Details = IDX, Incorporated
PO Box 71866
Eugene, OR 97401

Toll Free: (800) 421-9668
Phone: (541) 343-3912
Fax: (541) 343-3915
Web: www.idxbroker.com