Released on = January 22, 2007, 8:40 am

Press Release Author = Louise Wanstall (PR Officer)

Industry = Pharmaceuticals

Press Release Summary = Following the successful redevelopment of its network of
leading generic medication sites, PharmaPromo.com has announced that it will be
offering 3 introductory welcome packages specifically designed at promoting the
products, services and corporate objectives of companies within the generics
industry. These exclusive offers will be available until March 2007.

Press Release Body = Richard Cottrell, responsible for PharmaPromo.com's corporate
marketing & business development, stated: "these tailor-made packages are unique
because they focus on providing a complimentary solution to business, marketing and
partnering strategies. We decided to slash our advertising costs and offer
small-to-medium sized pharma companies an opportunity to capitalize on the success
of our network and present them with an alternative resource for expanding their
corporate objectives". These packages focus on two distinct levels: to develop brand
awareness and patient loyalty via its highly-targeted customer base; and provide
pharmaceutical companies from all sectors (manufacturing, distribution, healthcare,
PBMs, medical consultancy and research organizations) the opportunity to develop
their global online presence and strengthen their brand recognition.

The success of PharmaPromo.com is primarily due to the fact that each individual
site focuses specifically and exclusively on one medication, such as Fluoxetine.com
(Prozac), Lisinopril.com (Zestril), Atorvastatin.com (Lipitor), Fexofenadine.com
(Allegra), Lansoprazole.com (Prevacid), etc. From a consumer's viewpoint, finding
reliable information on a leading prescription or OTC medication can be a stressful
experience. Jean-Paul Andrivet, Managing Director, highlighted that, ".we are unique
in that our network of sites offer a one-stop reference point where patients,
doctors, and pharmacists can access reliable and updated information on these drugs
and their manufacturers. Moreover, they can consult crucial facts on symptoms,
dosage and other product information including the latest product and R&D news, an
image library and an interactive forum".

From a corporate prospective, the generics market is undergoing significant
transformation and the fight for consumer share and attaining a solid competitive
edge has never been so disputed. PharmaPromo.com offers pharma companies a
fully-focused association with the generic drug(s) of their choice, providing a
perfect platform to compliment product portfolios and keeping consumers and business
partners updated on new product launches and corporate activities. "Our existing
clients believe that partnering with us has given them an opportunity to establish a
long-term strategic advantage in the face of their competitors, and has successfully
consolidating future online business partnerships", stated Richard Cottrell.

The increasing demand for cheaper generic medications, new government legislations
in favor of lowering costs for consumers and healthcare organizations, and the loss
of patent on blockbuster drugs has not only meant that generic drugs are more
readily available but its affect has also been noticed in the way doctors and
pharmacists write out their prescriptions. These factors are a clear indication that
the generics sector will account for almost 60% of total prescriptions in the US by
2008.

About PharmaPromo.com:
PharmaPromo.com is one of several online business divisions provided by the Anakena
Group, a European company located in Barcelona, Spain. Founded in April 1999, the
PharmaPromo.com division owns and operates a network of 250 generic medication
websites that focus exclusively on the leading prescription and non-prescription
medications currently available on the market. There services focus on both B2C and
B2B levels: to provide a unique platform where patients, doctors and pharmacists can
access reliable and updated information on these drugs and their manufacturers; and
offer leading pharmaceutical companies, manufacturers, PBMs and healthcare
professionals the most competitive solutions for strengthening their online business
and marketing strategies, increase online awareness about new product launches and
corporate activities, consolidate strategic partnerships, and establish a
competitive edge over their rivals. To receive details regarding these exclusive
packages please use the information provided below, or visit www.pharmapromo.com for
further information.

Web Site = http://www.pharmapromo.com

Contact Details = Richard Cottrell
Marketing & Bus. Development Manager
Tel: + 34 93 183 3330
Email: richard@pharmapromo.com
Skype: pharmapromo