Released on = January 23, 2007, 3:19 pm

Press Release Author = Jerry Robertson

Industry = Small Business

Press Release Summary = New Small Business book shows how a Rottweiler can help make
your small business successful. Jerry Robertson along with his dog sidekick explain
the behaviors of a successful business and much more.

Press Release Body = Jan. 23,2007 Plano, Texas

As we start the New Year, consultant Jerry Robertson with the help of Sterna the
Rottweiler is releasing a book that will challenge the face of small business. Small
Business Owners must meet the challenge of making the most of their operation year
round. Robertson has developed over 25 years of management and consulting
experience, making Shocking Truth to Small Business Success, an invaluable tool
towards success. Whether its employee relations, customer service, special events
planning, marketing or advertising, the book is designed to create a leadership
ethic. Robertson has extended an intimate knowledge of helping both corporate
managers and small business owners to develop personal strategies. His motivational
ideas can inspire the willing to organize their life, set goals, eliminate stress
and find balance between business and pleasure.

The STERNA Principle ( named after the extraordinary Rottweiler), which prompts
managers to facilitate Superior Customer Service, a Terrific Place to Work,
Educating Employees, and Resistance to Change Reduction, New Exciting Ideas and
Always Improving. While getting the word out about his new book Robertson is also
offering free speaking engagements for trade associations, Chamber of Commerce
groups or any business related organizations. Shocking Truth to Small Business
Success packs the promise of taking management to soaring heights on the small
business front, but also opens the door to a genuine Maverick approach.


Shocking Truth to Small Business Success is not your typical business book and
Robertson\'s methods have been fine tuned as the "Maverick" approach. Robertson
believes in training Sterna, but not employees. Training leads to high competence in
a specific skill. Educating employees enables them to deal with and solve a broad
range of problems.
JROB Consulting has always provided a sophisticated approach, but at an affordable
budget and now that wisdom is translated into the book. Many of JROB Consulting\'s
clients have been once successful businesses that lost their way or outgrew their
operation. Robertson\'s book similarly enables struggling managers to reawaken their
entrepreneurial gusto or prepares budding businesses to harness new levels of
achievement.

Robertson\'s Website, www.jrobconsult.com , is loaded
with a wealth of information to get managers on the right track and you can even see
the amazing Sterna. There are free newsletters, feature articles on topics covering
Management, Entrepreneurship, Marketing, E-Commerce and Small Businesses, also
plenty of tips and freebies to go around. One of the major topics covered in
Shocking Truth to Small Business Success and within JROB Consulting includes
development of Special Events for small businesses. Robertson describes this as one
the most effective ways managers can make their businesses stand out. It keeps
things new and fresh, allowing an educational process for employees, as well as
learning about their customer base. Robertson\'s new book with his sidekick Sterna is
itself an event to take note of as they usher the small business industry into new
horizons.



Web Site = http://www.jrobconsult.com

Contact Details = Jerry Robertson
1704 Cherokee Trail
Plano, Texas 75023
469-867-3317
1-800-507-3046
www.jrobconsult.com