Released on = January 2, 2007, 9:37 am

Press Release Author = Kalad Internet Innovation

Industry = Small Business

Press Release Summary = Privacy certification is a vital tool for increasing
consumer trust and resulting sales revenue increases, yet most small and home
businesses can\'t afford the corporate-type trust mark fees. eSafeGuard fills this
void with an affordable, effective privacy certification seal program.

Press Release Body = FOR IMMEDIATE RELEASE


KALMAR, SWEDEN January 2, 2007 - eSafeGuard released its new privacy certification
service for small and home businesses today. The affordable service helps increase
consumer trust and builds the merchant\'s credibility.

An online shopping study released in 2006 revealed that nearly 60% of US consumers
don\'t buy online. Conclusions drawn suggest consumers face concerns about how secure
their private information is and what will happen to it after the sale. Having a
solid privacy policy that\'s enforced, an encrypted ordering process, and merchant
contact information readily visible on the website increases consumer confidence.
That confidence translates into more sales for the merchant.

eSafeGuard.org manually checks for these three consumer confidence builders...

1. Verify that contact details are publicly visible.

2. Verify a safe SSL secured ordering system.

3. Verify that a privacy policy is clearly declared.

On successful compliance the merchant is issued an eSafeGuard consumer trustmark
that they can display on their website\'s pages. Documented research suggests the use
of privacy logos increase sales conversion by a much as 33%.

\"We felt there was a critical void in the marketplace for privacy certification for
the small business, the current $600 market price point can be steep for most home
business owners\" says Jonas Larson, eSafeGuard\'s developer.

eSafeGuard\'s privacy certification program starts at just $6.95 per month and comes
with a money-back guarantee. It\'s affordable for any home business on any budget.

For more details about this new program visit http://www.eSafeGuard.org.


About

eSafeGuard is a service of Kalad Internet Innovation based in Kalmar Sweden. KII
specializes in Net services and products for the small and home business industry.
Working within early niche markets KII produces innovative applications and programs
the large corporations ignore.

For more information on eSafeGuard call Jonas Larson +46-8-559 25 279

###

Web Site = http://www.eSafeGuard.org

Contact Details = Jonas larson||Norra Langgatan 1||Kalmar , 392
32||$$country||||+46-8-559-25-279||jonas@kalad.com||http://www.eSafeGuard.org