Released on = January 25, 2007, 12:18 pm

Press Release Author = three squared

Industry = Real Estate

Press Release Summary = Atlanta-based Interactive Marketing and Media Agency, three
squared, Inc, today announced that it will be creating a Behind the Scenes Documentary DVD for HomeLife Communities, the selected home builder of this week's ABC Extreme Makeover: Home Edition.

Press Release Body = Atlanta-based Interactive Marketing and Media Agency, three
squared, Inc, today announced that it will be creating a Behind the Scenes Documentary DVD for HomeLife Communities, the selected home builder of this week's ABC Extreme Makeover: Home Edition.

HomeLife Communities selected three squared, Inc, to create a comprehensive account
of the home build utilizing still photography and video footage captured during the
filming of the show which unveils the day-to-day challenges and obstacles faced by
literally thousands of contractors and volunteers. Three squared was also selected
to create a :30 commercial spot which aired in selected national markets during the
Extreme Makeover: Home Edition program January 21, 2007. From the complete
demolition of the old home, to the completion of the new Riggins family dream home
in Raleigh, N.C., the documentary conveys the magnitude of an overall endeavor by
the HomeLife team and the importance of coming together as a community.

\"Building a new home for the Riggins family in just 94 hours was a daunting task,
and since the ABC-TV show is only 42 minutes long, we wanted to make sure we
documented the selfless donations of time and materials made by our trade partners,\"
said Darren Drevik, director of marketing U.S. for HomeLife Communities. \"We chose
three squared because of its expertise in the field and the quality of streaming
media the company provided for our Web site, http://www.HomeLifeCommunities.com. The
staff was willing to work on an extremely fast turn-around so we could get these
DVDs into the hands of the workers who had done such great work.\"

Over a three-week period, three squared, in conjunction with the HomeLife team,
reviewed over 3,000 photos and 30 hours of footage captured during the seven days of
filming the show. Main content was then carefully selected to help tell this
compelling story of the Riggins family and how HomeLife Communities constructed a
new home in only one week. The documentary plays out into a 45-minute program.

Overall, the menu driven DVD is comprised of the Behind The Scenes program including
Chapter selections along with a Special Features menu option containing the
30-second broadcast commercial which aired during the show, eight Slide Shows with
music accompaniment narrating the day to day occurrences - including a special
Before and After segment, a Timelapse account from demolition to completion of the
build, and a mid-build Guided Tour hosted by Drevik.
HomeLife Communities will be distributing the DVD to those participants and
volunteers not officially recognized within the show in appreciation for all of
their dedication and hard work.

Three squared (http://www.threesquared.com), recognized for its\' rich media
development capabilities, was excited to undertake the challenge to create the all
inclusive DVD. \"Our company has the unique ability to run as a high-end production
shop as well as service the interactive needs of our clients - a true differentiator
for us as an organization,\" added Shane King, three squared\'s president and CEO.

Clients include TOTO USA, John Wieland Homes & Neighborhoods, DR Horton, HomeLife
Communities, Porsche Cars North America, Elekta. AutoTrader, and AFLAC. The company
was founded in 1999 and to date has won numerous industry awards including The Telly
Award, Horizon Award, Summit Award, Aurora Award, The AMA-Amy Award and The Davy
Award.

Web Site = http://www.threesquared.com

Contact Details = Donna Twohig
112 Krog Stree
Suite 7
Atlanta, GA 30307
donnatwohig@threesquared.com
o.404-688-4333
f.404-688-4020