Released on = February 23, 2007, 2:04 am

Press Release Author = Michael Banks/ValueLeads

Industry = Management

Press Release Summary = Pay-Per-Call is the newest, most accountable form of
marketing on the Internet. The natural progression of Pay-Per-Click,
Pay-Per-Impression and Cost-Per-Lead is quickly emerging as the hottest model in the
direct response advertising industry.

Press Release Body =
ValueLeads, a pioneer in Pay-Per-Call marketing, today announced the inclusion of
co-registration sites and affiliate networks as call providers. The Santa Barbara,
California-based company generates phone calls from online consumers and forwards
them to advertisers willing to pay for leads from new prospects. It works like
this: Consumers searching the Internet for products and services see ads in search
engines, web sites, directories and ad networks that link to a 'landing
page', a colorful microsite featuring an advertiser's products along with
his toll-free phone number. If the consumer is interested in the product s/he picks
up the phone and talks directly to the advertiser. Advertisers pay for phone calls
from new customers rather than clicks to their web site. According to Earl Brown,
ValueLead's CEO, "Pay-Per-Call leverages the power and reach of the
Internet to match buyers with sellers, then allows them to conduct business in a way
both parties are comfortable with - the telephone." The benefits of pay per
call are being discovered every day by advertisers looking for more business and
anxious to tell prospective customers about their products.

The Kelsey
Group, a popular Internet research, analysis and advisory organization forecasts
that pay per call advertising will become a $4 billion advertising service within 2
years. Much of this growth is attributable to pay per call's direct response
model in which advertisers pay for phone calls from a potential customers rather
than clicks to their web site. A recent report points out that one out of three
people who call a business are ready to transact, compared to only about 2% who
click on web sites.

"Pay Per Call is where Pay Per Click was 7
years ago," says Brown. "It’s an improved method of putting buyers
and sellers together. The accountability and return on investment for both
advertisers and call providers is enabling Pay-Per-Call to evolve into one of the
Internet's most popular and cost effective performance-based vehicles,"
Brown says.

The ValueLeads and Pay Per Call business model is based on
two significant shifts in interactive advertising that is starting now and will
become the standard over the next couple of years:

First, direct
response, performance-based marketing is the next wave of interactive advertising,
especially for the Internet. More and more, advertisers are demanding
accountability. This means that as merchants grow weary of click-based or
impression-based ads impossible to quantify and with sparse conversion rates they
will increasingly require ad buys that put prospective customers in direct contact
with them. Pay Per Call is the most effective way to accomplish this goal.
/>Second, the ‘rate card’ for Pay Per Click, CPM and similar advertising
will lose influence and eventually be replaced by market-driven pricing and rates,
as offered by exchanges where advertisers buy ad inventory based on consumer
information.

As this trend grows, the effectiveness of every ad,
listing, impression, and response will be scrutinized thoroughly. A ‘click
through’ to a web site pales in comparison to the value of a telephone
purchase inquiry by a motivated prospect. The new standard of measuring the success
of ad campaigns will not be the CTR, (Click Through Rate), but rather, how often the
merchant got to tell a prospect about his product.

Marketers now
recognize that voice contact has grown from a customer service function into a sales
conversion tool. Merchants get the opportunity to respond to questions in real time
and provide the details needed to close the sale.

Advantages of
Pay-Per-Call:



1. Quick access to information: Consumers don\'t have to search through
multiple web sites to find what they\'re looking for. They see an ad and click to a
simple landing page that tells them what the merchant sells. If it's of interest
they call the merchant directly and get the information they're looking for.



2. Merchants can talk to prospective customers: Consumers have many
questions for even the simplest purchase. Is this site legitimate? Are the products
as described? Will this coat shrink if I clean it? How long does it take to get
it? Can you include a birthday card? Can I return it if it doesn\'t fit? How do I
know my credit card is safe? For quick answers to these and all other questions,
call the merchant and ask him.



3. Merchants don\'t need a website: Nearly 70% of the businesses in the
U.S. still don\'t have a web site, and the sites of those that do are seldom seen.
Many of these businesses are local merchants who wouldn't benefit even if their site
was seen, but millions of advertisers, merchants and businesses are desperate to tap
into the huge Internet marketplace.



4. Merchants don\'t need to know Internet marketing: We\'ve seen how
difficult, complicated and time consuming Internet market is, as much art as
science.
Advertisers don\'t have the knowledge, experience or interest to manage their own
Internet marketing, and most of them aren\'t sophisticated enough to determine which
of the thousands of Internet marketing companies can do it for them. Pay-Per-Call
makes it easy - just answer the phone and talk to prospective customers.



5. Merchants pay only for results: Advertisers aren't interested in
'impressions' or 'clicks' - they want customers and clients. In the early years,
banner advertising was the primary method used to gain exposure and merchants paid
for \'impressions\'. The hope was that if a banner ad was seen often enough,
click-thrus would convert into buyers. These so-called 'performance based' models
don't provide advertisers realistic accounting of the ROI of their expenditures. The
ValueLeads Pay Per Call model offers advertisers a proposition they can understand:
pay only for the calls you receive.



6. Easy account management: Unlike Pay-Per-CLICK, Pay-Per-Call includes
simple, easy-to-use account management. Merchants can pause their ads, schedule the
times of the day they wish to accept calls, geo-target call origination if they want
calls from only certain sections of the country, forward calls on the fly etc. Call
reporting is also easy to understand - the advertiser goes to a password-protected
web page we provide him and gets complete real-time call details.



7. Merchants pay no signup fee: A deposit is required with calls
charged against a prepaid account, but there is no signup fee for an advertiser to
get started.



Additonal Benefits of Pay-Per-Call:



. No click fraud.



. Calls are monitored and recorded so merchants can obtain caller's
contact info.



. Credit card payments are safe. Many people are hesitant to send their
credit card information over the Internet.



. No hidden, extra or additional charges to merchants.



. Calls are free for consumers.



Many consumers are hesitant to buy over the Internet because they don't
trust that their personal information is secure. Recently, several major online
companies have been caught giving away or selling their customer's information.


With the proven demand for accountable customer acquisition,
Pay-Per-Call marketing is becoming a popular, lucrative and successful business
model and ValueLeads is positioning itself to become a leader in the industry. />
###

Contact:


Earl Brown, CEO
ValueLeads
3463
State St., Suite 444
Santa Barbara, CA 93105/>Phone: (805) 569-2678

Web Site = http://www.valueleads.com

Contact Details = Michael Banks, VP
ValueLeads Pay Per Call
3463 State St, Suite 444
Santa Barbara, CA 93105
e: mbanks@valueleads.com
v: 805-569-2678
w: http://www.valueleads.com