Released on = February 13, 2007, 5:49 am

Press Release Author = Multicultural Business Council

Industry = Small Business

Press Release Summary = The power of the Internet at opening global markets has been
verified by a recent report from comScore Network, an Internet rating service.
According to their data, 14 of the top 25 websites based in the United States are
visited more by users outside of the United States than by Americans.

Press Release Body = The power of the Internet at opening global markets has been
verified by a recent report from comScore Network, an Internet rating service.
According to their data, 14 of the top 25 websites based in the USA are visited more
by users outside of the US than by Americans. Surprisingly, Google, Yahoo, and
Microsoft receive fewer than 25% of their Web visitors from within US borders.

According to Multicultural Business Council the report verifies the Internet\'s
importance in introducing products and services to buyers beyond a business\'s local
trade area.

The Internet is a particularly valuable tool organizations in economically
struggling regions. When MaxImpact, a leadership development company, saw the local
economy tightening up, they turned to the Internet to sell their services outside of
the borders of Michigan. Within a few months they had located the customers in 19
states. At My Neat Site of Siberia recognized they could not survive unless they
reached across the Siberian border. They used the Internet to find new customers in
the US, Canada, and England.

Although the Internet connects an organization to their customers, it requires due
diligence.

"As with any new marketing campaign," says Al Berro, MBC Marketing Director, "it\'s
important to make sure you get the right message based on the culture you are trying
to reach."

MBC points out several key factors:
1. Use the right language. My Neat Site realized very quickly that the standard
usage of English was different in the United States, Canada, and the United Kingdom.
Referring to a "theater" may have been okay in the United States but not acceptable
in Canada where it is called "theatre". The inversion of those last two letters can
prevent acceptance of your products to an entire nation.
2. Know you customer\'s needs. The selling process is always easiest when you know
your customers needs, wants, and desires. Research the issues facing consumers in
the countries you are targeting.
3. Make sure you have a delivery channel. It does no good to attempt to open up the
market unless you fully know how you can deliver your product to that market.
Examine transportation cost, tax policies, and local laws governing your product or
service. Remember that sometimes special restrictions are placed on the country of
origin or country of delivery.
4. Consider local customs and holidays. It is always common sense to make your
customers feel welcomed and valued. If you place a notice on your webpage and late
November that you will be closed for Thanksgiving Day, Americans will easily
understand your message, however Canadians will assume your website is out of date
as their Thanksgiving day was back at the beginning of October.

There is an abundance of opportunity for people of all regions and nations to
connect to new commerce across the globe. From the savvy entrepreneur to Fortune
500 companies, growth awaits.

Web Site = http://www.mbcglobal.org

Contact Details = Rick Weaver||1720 Northumberland Drive, Suite 202||Rochester Hills
, 48309||$$country||||248-802-6138||rick@mbcglobal.org||http://www.mbcglobal.org