India`s First Sourcing Magazine For The Electronics Industry
Released on = March 16, 2007, 10:17 pm
Press Release Author = Bidyut Nath, Marcom Executive, EFY Group
Industry = Electronics
Press Release Summary = The EFY Group, publishers of leading technology publications in India, has recently announced the launch of Electronics Bazaar, an English monthly. This new magazine has a single point agenda-- to assist the Indian industry in sourcing Electronics components, products and machinery.
Press Release Body = India\'s First Sourcing Magazine For The Electronics Industry
A B2B monthly dedicated to the Electronics Industry Aims to promote commerce with the Indian and International electronics industry
New Delhi, 16 March: The EFY Group, publishers of leading technology publications in India, has recently announced the launch of Electronics Bazaar, an English monthly. This new magazine has a single point agenda-- to assist the Indian industry in sourcing Electronics components, products and machinery.
Though a few sourcing magazines already exist, Electronics bazaar is India\'s first magazine focusing solely on electronics. Hence, its target audience includes purchase managers and senior decision makers of electronics industry as well as those firms that consume electronics in bulk, such as firms from the automotive segments.
The launch of the magazine has been timed with the increasing optimism in the Indian electronics industry. Even the Indian Government has started to recognise the potential of the electronics industry, especially w.r.t. Growing the manufacturing sector. The GoI has also recently announced some favourable policies including the recent \'Semiconductor\' policy.
\'The industry now need a platform where the buyers and sellers of components, products and manufacturing equipment could get together and transact. Electronics Bazaar aims to do just that", say Atanu Das, Executive Editor, Electronics Bazaar.
In fact, the magazine is poised to facilitate commerce across the entire demand-supply chain, especially the trade-channel. Mr Ramesh Chopra, publisher and MD, EFY Group, explains, "Since the electronics trading community is growing in India and is not served well by any other Indian magazine, we have taken this challenge upon ourselves.\"
EFY Group has completed the full circle with the launch of the magazine -- while Electronics For You remains the premier choice as the most resourceful magazine for electronics professionals, businessmen and enthusiasts, Electronics Bazaar covers that extra mile by building the platform for buyers and sellers in the electronics industry.
The industry response to Electronics Bazaar\'s first issue-15th Feb to 15th March has been very encouraging. Prashant Shah, vice-president, Communication Surface Mount Technology Association (SMTA), said, "I am sure, this magazine being B2B will provide the much needed information from the industry and for the industry and the services sector will be served better."
Commenting the launch, Vinod Sharma, president, ELCINA Electronics Industries Association of India, said, "This fresh initiative, \'Electronics Bazaar\', I\'m certain, will enhance your \'value add\' in the rapidly growing B2B segment."
According to S Narayana, president, Institution of Electronics and telecommunication Engineers, "We are sure that this magazine would provide a great platform to the business community to communicate better and effectively."
About EFY Group An ISO 9001:2000 certified media company, EFY Enterprises Pvt Ltd, better known as EFY Group, started in January 1969 with its first publication magazine. Since then, it has come a long way adding several publications into its portfolio, including books, directories, CDs and databases. The company also deals in electronic products and components through Kits n Spares, a subsidiary company under the EFY group. Events like LinuxAsia (Open Source Conference), EFY Awards & Edutech Expo organised by the Group are well known in the country.
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